More Digital articles

US internet video ad spending will grow by 82.2% this year, and 89.0% in 2007, according to a new report from eMarketer. The Internet Video report analyses the fast growing online trend, with eMarketer saying that spending is low as testing new methods of video delivery and marketing are more the rule than full-play campaigns… Continue reading US Internet Video Adspend To Soar

Consumers in the UK will spend online an average of £4 million every hour, day and night during the 10 week run-up to Christmas, according to new research from the Interactive Media in Retail Group (IMRG), which includes large retailers such as John Lewis, Argos, Comet, Tesco and Ikea. This will come to a massive… Continue reading Online Christmas Spending To Reach £7 Billion

The biggest spenders on online content are 16-24 year olds, averaging £5.34 per month (£64 per year) according to new research from Nielsen//NetRatings. According to Nielsen//NetRatings, the average Briton online spends £3 a month (£36 per year) no streaming/downloading audio and video content. Although the majority of this spend (57%) still goes on audio content,… Continue reading Teens Are Biggest Online Content Spenders

The number of consumers using Voice Over Internet Protocol (VoIP) to make phone calls will exceed 4 million over the next 12 months, according to Continental Research’s Autumn 2006 Internet Report. The report says that future VoIP users are looking to ‘comfort’ brands such as BT, 02 and Sky to deliver the service, over current… Continue reading VoIP Users To Exceed 4 Million

Sales of digital televisions, set-top boxes and recorders have overtaken sales of analogue equipment for the first time, according to market researcher GfK.In the three months to September, the company revealed that digital sales accounted for 51% of all television equipment sold. Information gathered from 20,000 stores showed year on year growth of flat screen… Continue reading Digital TV Sales Overtake Analogue For The First Time

Online retailers are set for another record Christmas, according to a newly released forecast from Verdict Research. Verdict expects the value of goods bought online in the fourth quarter to rise by 35% to reach £3.4 billion or 4.5% of all Christmas spending. It says that high street retailers recognise that a growing number of… Continue reading Online Purchases To Grow By 35% In Q4

Worldwide social network ad spending will be $1.1 billion in 2007, up from $445 million in 2006, and spending is expected to rise to $2.8 billion in 2010, according to a new report from eMarketer. Meanwhile, US advertising spending on social networking sites is expected to reach $2.15 billion in 2010. The report says that… Continue reading Social Network Adspend To Reach $2.8 Billion

By the year 2020, 50% of advertising expenditure will be online, according to Richard Eyre, chairman of the IAB, who was speaking at last night’s Media Question Time, hosted by MediaTel Group.“I think with the traditional media all going online – television, radio, newspapers, magazines at least – that the difference between their online products… Continue reading MQT: 50% Of Adspend Will Be Online By 2020

Catalogues play an important role in driving customers to websites and maintain loyalty through low cost online channels, according to new research from Royal Mail.The research, which takes in UK internet users, said that over 70% stated that they were that they were likely to go to the website after reading the catalogue.In addition, the… Continue reading Catalogues Drive Customers To Websites

Following a poor second quarter, the total number of BT DSL lines increased from 8.07 to some 8.49 million during Q3, estimates Point Topic. It says that with some 410,000 lines added in this quarter, BT’s net additions were up slightly compared to 311,004 in Q2 2006. Point Topic said that in its earlier report… Continue reading Broadband Britain Recovering From Poor Q2