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Worldwide social network ad spending will be $1.1 billion in 2007, up from $445 million in 2006, and spending is expected to rise to $2.8 billion in 2010, according to a new report from eMarketer. Meanwhile, US advertising spending on social networking sites is expected to reach $2.15 billion in 2010. The report says that… Continue reading Social Network Adspend To Reach $2.8 Billion

By the year 2020, 50% of advertising expenditure will be online, according to Richard Eyre, chairman of the IAB, who was speaking at last night’s Media Question Time, hosted by MediaTel Group.“I think with the traditional media all going online – television, radio, newspapers, magazines at least – that the difference between their online products… Continue reading MQT: 50% Of Adspend Will Be Online By 2020

Catalogues play an important role in driving customers to websites and maintain loyalty through low cost online channels, according to new research from Royal Mail.The research, which takes in UK internet users, said that over 70% stated that they were that they were likely to go to the website after reading the catalogue.In addition, the… Continue reading Catalogues Drive Customers To Websites

Following a poor second quarter, the total number of BT DSL lines increased from 8.07 to some 8.49 million during Q3, estimates Point Topic. It says that with some 410,000 lines added in this quarter, BT’s net additions were up slightly compared to 311,004 in Q2 2006. Point Topic said that in its earlier report… Continue reading Broadband Britain Recovering From Poor Q2

The BBC and Sky dominate mobile TV and internet, according to new research from Telephia which shows that 33% of all mobile TV viewers watched BBC1, whilst 29% watched Sky Sports. The BBC also secured top ranking amongst mobile internet sites, with 28% of all mobile web users visiting the site, whilst the Sky Sports… Continue reading BBC And Sky Dominate Mobile TV And Internet

US non-travel e-commerce spending by consumers increased 23% in Q3 2006 versus a year ago, according to new research from comScore Networks. In the third quarter, online non-travel (retail) spending increased to $23.1 billion (up 23%), whilst travel spending, despite a slowing growth rate, reached $18.2 billion (up 9%). Overall, total online spending by consumers… Continue reading US E-Commerce Spending Increases 23%

One out of every ten online consumers in the US watches television broadcasts online, according to the latest Consumer Internet Barometer survey from The Conference Board and TNS. The top reasons given for watching TV broadcasts online are personal convenience and avoiding commercials. Only a small percentage of consumers claim that their traditional television viewing… Continue reading One In Ten US Online Consumers Watches Internet TV

The internet has a greater effect on brand engagement than any other medium, according to new research from IAB and Carat Insight. The study, which concentrated on advertising campaigns from the automotive sector, found that brand engagement is determined by different factors depending on the audience and product category. It added that for this audience… Continue reading Internet Has Strong Effect On Brand Engagement

China’s online display advertising activity reached a peak in September of this year, according to new research from Nielsen//NetRatings. NetRatings recently launched its online advertising measurement service AdRelevance in Japan, which allows the Chinese market to be compared with the current top three global ad spending markets, the US, Japan and the UK, as well… Continue reading China’s Online Ad Activity Reaches September Peak

The proportion of households without internet access which think it is not important to have home access to the internet has increased steeply between mid-2005 and early 2006, from 51.7% to 74.6%, according to new research from Point Topic. Point Topic’s Broadband Consumer Survey 2 says that by early 2006, an estimated 11.2 million households… Continue reading Offline Households Show Little Interest In Going Online