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The proportion of households without internet access which think it is not important to have home access to the internet has increased steeply between mid-2005 and early 2006, from 51.7% to 74.6%, according to new research from Point Topic. Point Topic’s Broadband Consumer Survey 2 says that by early 2006, an estimated 11.2 million households… Continue reading Offline Households Show Little Interest In Going Online

Internet users from France, Germany, Italy, Spain and the UK are more likely to use their mobile phones to go online than internet users in the US, according to the inaugural findings from comScore Networks’ Mobile Tracking Study. The study, which is designed to analyse how consumers across six countries go online on their mobile… Continue reading Europeans More Likely Than Americans To Go Online Via Mobiles

As of 2006, 63% of the US population aged 3 and over uses the internet at least once a month, according to new research from eMarketer. US internet users aged 50 and over total 46.8 million, or 26% of the total US internet user population. Adults aged 50 and older make up an estimated 29.4%… Continue reading US Internet Users Over 50 Reach 46.8 Million

Google recorded a revenue increase of 70% for the third quarter, to $2.69 billion, and nearly doubled its profits to $733 million. Google-owned sites generated revenues of $1.63 billion, or 60% of total revenues, in the third quarter of 2006. This represents an 84% increase over third quarter 2005 revenues of $885 million and a… Continue reading Google Revenues Grow 70%

Affluent working women in the US with family incomes of $75,000 or more are growing in number and 94.3% access the internet during an average month, according to new research from The Media Audit. From 2004 to 2005 the percentage of affluent working women making five or more purchases on the internet increased from 54.1%… Continue reading Affluent US Women Increase Internet Purchases

The number of broadband subscribers in the 30 countries tracked by the Organization for Economic Co-operation and Development (OECD) reached 181 million in June, a 33% increase over the previous year. The research shows that broadband reaches an average 15.5 subscribers per 100 inhabitants, compared to 11.7 subscribers per 100 in 2005. DSL (63%) leads… Continue reading Broadband Subscribers Increase 33%

IPTV is showing strong potential for further growth in Europe and Asia, with some exceptions in North America, according to a new report from MRG. The forecast projects that there will be 50.5 million IPTV subscribers by the end of 2010, with global IPTV revenue of $16.7 billion in 2010, $12.8 billion in service revenue… Continue reading Over 50 Million IPTV Subscribers By 2010

US Consumers are increasingly relying on non-traditional platforms for entertainment, news, shopping, and other activities, according to a new report from Universal McCann. The study The New ‘Digital Divide’, How the New Generation of Digital Consumers are Transforming Mass Communication, reveals that technology is the source of a current generation gap, with a younger segment… Continue reading US Consumers Relying On Non-Traditional Entertainment Platforms

Merrill Lynch is expecting 1.3% ad growth in the UK this year, a slowdown from last year’s 2.5% growth. Meanwhile, a recent forecast from ZenithOptimedia downgraded expectations for 2006 UK advertising growth by 2.0% points, and also downgraded its expectation for 2007 by 1.1% points (see ZenithOptimedia Downgrades UK Ad Growth Forecast). In the US,… Continue reading Merrill Lynch Lowers Global Ad Forecast

The proportion of UK households with broadband will almost double, from 34% at the end of 2005, to 64% three years later, according to a new report from Point Topic. Remote rural areas where penetration is lowest at the moment will grow fastest and catch up with the rest of the country to some extent… Continue reading 64% Of UK Households On Broadband By 2008