More Digital articles

The US looks set to spend $7.6 billion on online advertising by the end of 2004, with Europe on target to hit $2.8 billion, says research analyst Jupiter Research. With growth rates outperforming all other advertising channels, 2004 has been a extremely positive year for the online media industry, with investment in online advertising and… Continue reading Strong 2004 For Online Advertising

Spam emails are set to rise next year, with legitimate email falling from 12% to 8%, says email security provider Postini. The company also forecast that Directory Harvest Attacks (DHA), an attempt by hackers to steal a businesses email directory and send spam, will increase by 25% in 2005 and that most victims won’t even… Continue reading Spam Increasing In 2005

The latest analysis of the worldwide digital subscriber line (DSL) market by broadband market research company Point Topic indicates that digital subscriber DSL subscriptions have risen by 85.3 million by September 2004, and are forecasted to reach 100 million lines by early 2005. This is a 56% increase from the 54.6 million lines in the… Continue reading Digital Subscriber Lines Continue Upward Trend

A recent study by British Telecom (BT) has forecast that by 2025 40% of the UK’s population will be without Internet access. Currently 52% (12.5 million) Britons have access to the Internet, but the report predicts that 23 million people in Britain will be digitally excluded by 2025 and that they risk losing access to… Continue reading BT Warns Of Increasing Digital Divide

Total US advertising revenue attributed to online radio web sites is forecast to increase by 56% each year over the next five years, to reach $320 million by 2009, according to a new report by Borrell Associates. It is projected that $30 million will be spent on banner adverts and $4.5 million on streaming audio… Continue reading Internet Radio Advertising To Increase Tenfold by 2009

The majority of UK internet users are now using broadband connections at home, according to the latest research from Nielsen//NetRatings. According to the research, the number of individuals actively surfing the internet at home each month has increased by 15% to 22.8 million over the past year. Of these, just over 50% (11.5 million) are… Continue reading Over 50% Of UK Surfers Now Using Broadband

Condé Nast has handed Zed Media, the digital arm of ZenithOptimedia, the task of increasing traffic to its network of magazine websites.The CondéNet portfolio, which includes Vogue.com, GQ.com, Glamour.com and CNTraveller.com, currently receiver over 32 million page impressions a month and has over 1.5 million unique users. Zed Media has been given a brief to… Continue reading Condé Nast Hands Digital Brief To Zed Media

Online revenue is outperforming the rest of the advertising market and is set to overtake radio’s share of overall advertising revenue over the next few months. OPera, the new media investment company for the Omnicom agencies, has predicted that online advertising will be worth £699 million in 2005, a growth of 26.2% compared to this… Continue reading Exponential Growth For UK Online Advertising

New research from mediaedge:cia indicates that the traditional power of television advertising is being eroded by the increased use of the internet by consumers, with a direct transfer in consumption evident from television to the internet. Mediaedge:cia’s research also found that TV campaigns deliver 14% less pressure amongst internet users when compared with their non-surfing… Continue reading Internet Usage Eroding TV Ad Effectiveness

Using the internet as a source of entertainment has overtaken business and investment as the second largest paid content category on the web during the first half of 2004, according to the US Online Publishers Association (OPA). The entertainment category, which was fueled primarily by growth in the music sector, grew by 78.3% to £182.8… Continue reading Entertainment Spurs Online Paid Content To $853 Million In H1 2004