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Broadband is to this decade what cable television was to the 1980’s, says the latest report from Instat, as cable and DSL figures are expected to climb from 24 million subscribers in 2003 to 50 million by 2008. However, Instat says while growth will remain strong, it will be slowing as the market moves to… Continue reading Broadband Is To This Decade What Cable TV Was To The 1980’s

Jack Myers, has revised upwards its 2004 and 2005 advertising spending growth forecast to 6.8% and 2.2% respectively, however the media commentary group has warned, ‘although most forecasters are reasonably bullish, there are early warning signs on the horizon to suggest that the 2.2% growth forecast may prove to be overly optimistic’. Although every indication… Continue reading Jack Myers Cautious Over 2005 Ad Spending

Over 60% of US internet households would be willing to switch their video, telephone and internet services to a single provider if they could save at least $20 a month, says a new report. According to Parks Associates, Bundled Services: Analysis and Forecasts report, the prospect of cost saving far outweighs convenience as an influencing… Continue reading 60% Of Internet Households Ready To Switch To Bundled Services

Nearly half of UK business leaders expect to increase their email marketing budget within the next year, according to research carried out by digital marketing group, Interactive Prospect Targeting (IPT). According to research carried out by IPT, 36% of the 180 UK business leaders surveyed said, they are expecting to increase spending on email marketing… Continue reading Advertisers Set To Increase Email Marketing Budgets

The Government has appointed a new industry body to drive the uptake of broadband and digital television after research revealed the existence of a hardcore of refuseniks that refuse to embrace new technologies. The Alliance for Digital Inclusion will work to find new ways to include those currently not using the internet and other new… Continue reading Digital Refuseniks Targeted By New Uptake Push

Over half of UK households can now access the internet from home, says the latest report from the Office of National Statistics (ONS). From April to June 2004, over 52% (12.8 million) of households in the UK could access the internet at home, compared to just over 9% (2.2 million) in the same quarter of… Continue reading 52% of UK Households On-Line

Online advertising spend rocketed by 76% in the first half of this year to just under £267 million, according to the latest figures from the Interactive Advertising Bureau. The increase takes the medium’s share of overall UK adspend to an all time high of 3.2%, placing it well ahead of cinema and putting it on… Continue reading Internet Adspend Rockets By 76% In First Half

Internet product research is responsible for driving $180.7 billion of consumer spending offline, compared to $106.5 billion in direct online shopping, says a new report from Dieringer Research Group. The survey, which was conducted among 3000 US consumers, revealed that not only did web-based research spur online purchases, it actually fuels offline shopping more, with… Continue reading Online Research Spurs Offline Spending

ZenithOptimedia has revised upwards it global advertising spending forecast for this year from 4.2% to 6.2% as worldwide advertising confidence holds despite oil and consumer uncertainties. After Zenith’s cautious forecasts in April, the group returned to its crystal ball and has revised all global predictions upwards. The updated report says, by 2005 the global advertising… Continue reading Zenith Predicts Ad Market To Grow By 6.2% In 2004

The number of internet shoppers has reached its highest level yet, growing by 1.3 million from May 2004, taking the total number of websites consumers to 16 million, says a new survey. Over the past few years, the popularity of e-shopping has grown as people increasingly use this as a tool for finding summer holidays,… Continue reading Popularity Of E-Shopping Continues To Grow