More Digital articles

The strong relationship between online and offline sales is demonstrated by a survey which shows that over half of the visitors accessing product information on manufacturers’ websites plan to purchase the item within a week from one source or another. Retailers were initially reluctant to evaluate their internet investment (see Online Retailers Are Blinkered When… Continue reading Internet Helps To Drive Offline Sales, Says Report

Western markets have seen dramatic growth in broadband subscriptions over the past year and more than a quarter of European internet users are now connected at high-speed, according to the latest analysis from Nielsen//NetRatings. The research firm confined its study to the period between April 2002 and April 2003, deducing that the number of European… Continue reading Broadband Heralds Growth In European Internet Use

With the latest figures from the IAB showing that internet advertising is quickly reaching maturity, Nick Sparey, consultant at Media Audits, explains that accountability is key to making online an increasingly important part of the marketing mix.The growth in internet advertising has been well-chronicled for some time now, with the medium developing in size through… Continue reading NewsLine Column: Accountability Will Be A Key Measure Going Forward

Europe will overtake the US in the penetration of broadband internet in online homes by 2007, according to new forecasts from Jupiter Research. The group says that 48% of net-connected households in Europe will have broadband by this time, compared to 46% in the US. Jupiter says that there will be sustained growth for both… Continue reading European Broadband Penetration To Pass US In 2007

Recent figures from the Internet Advertising Bureau (IAB) and Price Waterhouse Coopers show that online adspend for 2002 reached £197 million, which equates to a 1.4% share of the total UK advertising market. The data suggests that the online industry is well on track to reach its target of almost 2% market share by 2004.… Continue reading INSIGHTanalysis: Web Advertising Pushes The Right Buttons

Digital Download Day 2, an event designed to publicise legal internet music downloads in the UK, can only be considered a partial success, according to figures released by Nielsen//NetRatings. The event, which took place on 18 April, was organised by OD2 and succeeded in attracting 523,000 visitors to the company’s website during the whole month.… Continue reading Uncertain Future For Digital Music Market

US online advertising revenue increased by more than 40% in the first three months of 2003, according to a poll carried out by the Online Publishers Association (OPA). The survey of 24 OPA members showed that, among these companies, ad revenue in the first quarter grew an average of 40.7% over Q1 2002. Moreover, total… Continue reading Online Advertising Revival Underway, Says Report

The number of broadband internet homes in the UK has reached two million, with new connections running at 35,000 every week, according to new figures from Oftel. The telecoms regulator says that many of the new subscriptions come from customers upgrading their narrowband services to broadband. “It took two years to reach one million connections,… Continue reading UK Broadband Reaches Two Million Homes

Over a third of US households will have at least one online game player by the end of 2003, according to a new study by Ipsos-Insight. The report, commissioned by the Interactive Digital Software Association (IDSA), estimates that the proportion of online gamers will reach 37% this year, up from 18% in 1999 and 31%… Continue reading Online Gaming Wins New Players

The number of US households with a high-speed broadband internet connection rose by 50% year on year in March, but the rate of growth is showing signs of slowing, according to a report from Pew Internet & American Life. A decline in the proportion of dial-up users wanting to upgrade to broadband, coupled with limited… Continue reading US Broadband Reaches 30m, But Growth Looks Set To Slow