More Digital articles

The number of UK households with internet access increased by 1.6 million to 11.4 million during 2002, according to a new report from the Office of National Statistics. The latest Expenditure and Food Survey found that the number of online homes remained constant at more than 11 million in the final three months of the… Continue reading Internet Usage Up 16% In 2002, Says ONS

Almost one in six online retailers in the US does not know its sales conversion rate and a further 43% are not aware of ‘shopping cart’ abandoned rates, according to a new study by the e-tailing group. The survey of over 200 senior executives found that online merchant businesses are often struggling with outdated legacy… Continue reading Online Retailers Need Better Conversion Measurement, Says Study

Broadband revenues generated from sport-related content are set to increase from $344 million last year to $6.4 billion globally by 2008, according to a new forecast from Screen Digest. The Global Business of Sports Television report says that consumer use of broadband services to access data, play sports-related games or watch additional coverage of sport… Continue reading Broadband Sport Content To Generate $6.4bn By 2008

Almost a quarter of Europeans will purchase online content and services by 2007, spending a total of around â‚Ź3.2 billion, according to forecasts from Jupiter Research. The research shows that the sector is still fairly nascent, with only 9% of European consumers buying these services via the web in 2003 and generating revenues of â‚Ź693… Continue reading European Online Content Spend To Hit €3.2bn By 2007, Says Jupiter

Almost 50% of dial-up internet users are interested in subscribing to broadband, according to new findings from the US. Parks Associates surveyed almost 5,000 narrowband subscribers and found that 48.3% were keen to upgrade to high-speed internet services. This compares with the 33.3% of customers who expressed an interest last year. “U.S. consumers are now… Continue reading US Broadband Boom On The Way, Says Report

Concern about the so-called “digital divide” has heightened following the release of a new report which shows that 42% of Americans do not use the internet. Since the turn of the millennium, internet usage has continued to grow making the medium more attractive to marketers and retailers (see INSIGHTanalysis: The Internet Approaches Maturity). However, enthusiasm… Continue reading Refusenets Still Resist The Lure Of The Web

Over 70% of the UK’s SME ecommerce websites are profitable, according to a new report from the software developer, Actinic. The 2003 SME Ecommerce Market Report found that the rate of adoption of ecommerce among small and medium businesses has fallen from 26% to 21%. However, 71% of websites are profitable and 53% of companies… Continue reading Study Assesses SMEs’ Attitude To Ecommerce

Europe remains the most expensive region in the world for DSL, according to new research from Point Topic. The company based its analysis on average residential tariffs from some of the largest operators in March 2003 and compared this data with similar research carried out in previous years. The study centres on “first year cost”,… Continue reading European Consumers Get A Raw Deal On DSL, Says Report

The internet is starting to play a more prominent role in the marketing mix and this is backed up by figures released today by the Interactive Advertising Bureau (IAB) which show that UK online advertising spend increased by 18.7% to almost £200 million in 2002. After a difficult 2001, during which the market grew by… Continue reading UK Online Advertising Market Grows Up In 2002

The number of subscribers to cable modem broadband internet services is set to increase three-fold from 2002 to the end of 2007, according to a new forecast from IMS Research. IMS says that the majority of growth in terms of gross subscriber numbers will come from North America. However, Asia and Europe will also begin… Continue reading Cable Broadband Users To Triple By 2007, Says IMS