In brief: a group of British website publishers have filed a class action lawsuit against Google and its parent company Alphabet alleging anti-competitive practices.
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Sky AdSmart, Sky’s ad targeting service, is creating a capability to be able to match behavioural search data with Sky audiences.
In brief: the companies aired 29,000 ads between 2019 and 2020 featuring fake testimonials from radio personalities about Google’s Pixel 4 smartphone.
The tech giants could belatedly be persuaded to take their responsibilities as publishers seriously, but only if there are laws backed up by large enough fines.
Yahoo has bet big by entering into a 30-year partnership with digital advertising network Taboola, acquiring a 25% minority stake in the company.
Direct Digital Holdings’ CEO discusses how advertisers are seeking smaller multicultural publishers and why recessions aren’t a bad thing for digital.
In brief: full-length episodes of Channel 4’s reality shows will land on YouTube at the same time as on All 4.
In brief: Incubeta has promoted Sally Laycock from UK CEO to EMEA CEO.
Interview: Podcasts have often been compared to radio and music streaming, but Ross Adams has his eye on rapidly-growing influencer marketing budgets.
As long as brands continue to ignore ‘trust’ in their media planning, where is the incentive for this industry to become more trustworthy?