Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.
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In brief: Semafor’s climate editor left just five months into the gig due to an “over-dependence” on a Chevron sponsorship.
Emma Newman, chief revenue officer for EMEA at PubMatic, tells The Media Leader what has changed in conversations with clients over the last year and how quickly she can touch type.
In her first industry conference appearance, Netflix’s president of worldwide advertising Jeremi Gorman has urged media buyers to give the streaming giant time as it adapts to the TV measurement and buying system.
Ireland’s data protection authority currently has 13 open investigations into Meta, The Media Leader has learned, following last week’s quarter-billion fine.
Sponsored: Dave Randall, Future’s commercial director, discusses with Omar Oakes why using first-party data well is so important to the publisher and how its audience data platform Aperture has developed.
Websites funded by partisan groups posing as local news outlets are growing as local US newspapers continue to disappear or downsize.
The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.
Magna has downgraded its 2023 ad industry growth forecast by 1.5 points, but described impressive performance by traditional media companies in 2022.
In brief: Head of US digital journalism at the BBC, Saeed Ahmed, announced their intended expansion on social media.