From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?
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In brief: Senator Marco Rubio and Representatives Mike Gallagher and Raja Krishnamoorthi have introduced legislation that would ban TikTok in the US.
Dentsu expects global ad spend to grow by 3.8% in 2023, a slowdown compared to +8.0% in 2022. Much of that growth will be driven by price inflation.
The bots have been a long time coming — whether they have been called that or not.
Kris Boger, general manager, UK, global business solutions at TikTok, talks to Omar Oakes about how and why this social media platform is going big on commerce.
In brief: the advisory board that was formed in 2016 to help address harmful speech, child exploitation, suicide, self-harm, and other concerns on the platform.
The latest report from the Reuters Institute for the Study of Journalism and Oxford University found that 81% of UK publishers have active accounts on TikTok.
Parnter content: The Guardian and The Media Leader’s webinar on confronting the climate emergency covered topics including how advertisers and publishers can work to reduce their carbon footprint, and how to avoid greenwashing.
In brief: Amazon Web Services (AWS) has announced it will introduce its own clean room technology for advertisers to combine datasets on the platform.
In brief: Two women who lost their jobs at Twitter during its recent layoffs have filed a discrimination lawsuit saying the company “disproportionately targeted” female employees in its cuts.