Sponsored: Dave Randall, Future’s commercial director, discusses with Omar Oakes why using first-party data well is so important to the publisher and how its audience data platform Aperture has developed.
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Websites funded by partisan groups posing as local news outlets are growing as local US newspapers continue to disappear or downsize.
The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.
Magna has downgraded its 2023 ad industry growth forecast by 1.5 points, but described impressive performance by traditional media companies in 2022.
In brief: Head of US digital journalism at the BBC, Saeed Ahmed, announced their intended expansion on social media.
Partner content: This month’s Bloomberg Media insight demonstrates that the largest effort needs to be made with Gen Z.
In brief: a group of British website publishers have filed a class action lawsuit against Google and its parent company Alphabet alleging anti-competitive practices.
Sky AdSmart, Sky’s ad targeting service, is creating a capability to be able to match behavioural search data with Sky audiences.
In brief: the companies aired 29,000 ads between 2019 and 2020 featuring fake testimonials from radio personalities about Google’s Pixel 4 smartphone.
The tech giants could belatedly be persuaded to take their responsibilities as publishers seriously, but only if there are laws backed up by large enough fines.