David Black, senior director UK and managing director of technology, media, telecoms & apps at Google talks about why selling media has gotten harder.
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Progress is being made in programmatic reporting that should, ultimately, lead to progress in trading methods and thence to delivery and performance.
Ad impression match rate also increased nearly fivefold from just 12% in 2020 to 58% in the latest study.
‘The Week’ founder discusses his start-up newsletter publication and the editorial strategy behind creating a news digest
In brief: it is the first account win for Havas Media Group’s digital commerce agency since it acquired Expert Edge in September.
Doubts are holding many players back from seizing retail media opportunities. Let’s explore the key myths, versus reality.
Leena Vara-Patel outlines six ways to help businesses on their digital transformation and marketing acceleration journeys.
National newsbrands reach more of the UK population every month than Facebook, claims the latest PAMCo data.
Meta has announced it will remove gender and engagement with posts as ways to target teens on Facebook and Instagram from February.
From serialised ads to augmented reality and going outside the frame, Global’s Anto Chioccarelli explores what’s hot in out of-home for 2023.