But how do you actually identify areas for incremental gains in your performance media and act upon them?
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Jamie Barnard, former Unilever in-house lawyer and CEO of privacy and data governance platform Compliant, joins Omar Oakes.
Mediatel Events’ recent Future of TV Advertising Global showed the extent of audience and media fragmentation and made the case for more collaboration.
ITV’s newly launched streaming service, ITVX, attracted 66.5 million streams in its first week, an increase of 138% year-on year.
From changing government regulation to the passing of the Queen and the sale of Twitter to Elon Musk, to say 2022 has been an eventful year in media and the world more generally would be an understatement.
As the Musk-Twitter media circus continues, major international news organisations should be planning a rescue package for when the curtain finally falls.
In brief: Mastodon gained 2.2 million active users between October and November 2022, according to a blog post by its creator.
From returning to the new normal, changing ownership of tech giants and grim forecasts, Bob Wootton outlines his media standouts for this year.
From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?
In brief: Senator Marco Rubio and Representatives Mike Gallagher and Raja Krishnamoorthi have introduced legislation that would ban TikTok in the US.
