Leena Vara-Patel outlines six ways to help businesses on their digital transformation and marketing acceleration journeys.
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National newsbrands reach more of the UK population every month than Facebook, claims the latest PAMCo data.
Meta has announced it will remove gender and engagement with posts as ways to target teens on Facebook and Instagram from February.
From serialised ads to augmented reality and going outside the frame, Global’s Anto Chioccarelli explores what’s hot in out of-home for 2023.
In brief: Origin, the UK’s cross-media measurement initiative, has issued a RfP to identify potential vendors to create industry television ad logs for UK commercial TV channels.
In brief: Twitter has made additional cuts to its trust and safety team, affecting at least a dozen employees in Twitter’s Dublin and Singapore offices.
Andy Jones, head of agency development at Samsung Ads busts four myths of TV advertising in the age of streaming.
In brief: Vox Media has formally banned fossil fuel advertisements as part of a broader set of policies, initiatives and partnerships the company is taking to address the climate crisis.
In brief: Teads has promoted Monique Pintarelli from chief revenue officer for the US to president, North America.
In brief: Yahoo has integrated with Scope3 to offer carbon-neutral private marketplace (PMP) media in its supply-side platform (SSP).
