The Ad Association and Warc released their latest adspend report on Thursday with its forecasts updated to account for the impact of the Covid-19 crisis – and the numbers, as you might imagine, are grim.
03 Jul 2020 | David Pidgeon
After almost eight years in the post, Mediatel News’ editor steps down this week with a parting message to readers, and news of a well-deserved promotion.
On so many levels does COVID-19 now impact our lives. And once the worst of it is over, whenever that may be, its legacy will be long-lasting.Beyond the human tragedies, we need to understand how it will impact media and advertising, and today we look at how the pandemic could limit the efforts of media… Continue reading The lost quarter?
Small things taken in isolation might appear futile when compared to the enormity of this global nightmare, but they still help, and in totality hold particular meaning.
As P&G and Unilever show, in the age of austerity, the market appears to have responded by picking up where governments have failed.
The Ad Association’s work to rebuild trust is right and sensible, but one can’t help but feel that the target audience is missing.
‘Extremely concerning’, ‘strange’, ‘amazingly short-sighted’, ‘very Brexit’, ‘a statement of surrender’, ‘severely damaging’.It was hard – actually impossible – to find anything good in the reactions to Thursday’s news that the Daily Telegraph has pulled out of ABC audits, thus fragmenting a market often praised for its collaboration.So why has publisher TMG – which put… Continue reading A fracture in the newsbrand market
The average pundit is, at best, no better than “a dart-throwing monkey”.
This month Mediatel hosted the tenth annual Future of TV Advertising, a global conference offering strategy and thought-leadership for the broadcast market.
GroupM’s latest adspend forecasts are incredible – but what happens when you factor in ad fraud? Plus: We’ll eat our casquettes if come Boxing Day sales in £2,000 exercise bikes haven’t spiked.
Twitter is trying it. Google is trying it too. Will Facebook suffer the adspend hit – however large or small – and help clean up the wild west of online political advertising?Following a similar announcement from Twitter last month, on Thursday Google said it would address the lack of transparency and accountability synonymous with targeted… Continue reading Dirty rotten scoundrels always find a workaround