The Ad Association’s work to rebuild trust is right and sensible, but one can’t help but feel that the target audience is missing.
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‘Extremely concerning’, ‘strange’, ‘amazingly short-sighted’, ‘very Brexit’, ‘a statement of surrender’, ‘severely damaging’.It was hard – actually impossible – to find anything good in the reactions to Thursday’s news that the Daily Telegraph has pulled out of ABC audits, thus fragmenting a market often praised for its collaboration.So why has publisher TMG – which put… Continue reading A fracture in the newsbrand market
The average pundit is, at best, no better than “a dart-throwing monkey”.
This month Mediatel hosted the tenth annual Future of TV Advertising, a global conference offering strategy and thought-leadership for the broadcast market.
GroupM’s latest adspend forecasts are incredible – but what happens when you factor in ad fraud? Plus: We’ll eat our casquettes if come Boxing Day sales in £2,000 exercise bikes haven’t spiked.
Twitter is trying it. Google is trying it too. Will Facebook suffer the adspend hit – however large or small – and help clean up the wild west of online political advertising?Following a similar announcement from Twitter last month, on Thursday Google said it would address the lack of transparency and accountability synonymous with targeted… Continue reading Dirty rotten scoundrels always find a workaround
The evolution of cross media measurement poses some tricky questions, writes David Pidgeon.
Last quarter we reported that commercial radio was closing the gap on the BBC with its highest share of listening hours in recent years.Now, according to the latest figures released by Rajar covering Q3 2019, commercial radio has claimed its largest share of the market in two decades – 48.1%.Meanwhile, Global continues to pull in… Continue reading Commercial radio closes the gap
JCDecaux and Facebook are advocating a “two screen future” to help marketers balance their long- and short-term goals.
Ultimately, ditching personal identifiers marks a return to contextual-based advertising, and that is where news and magazine brands can really start to take back some power.