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Editor’s blog // @David_Pidgeon It’s like finding out your friends have been in a secret relationship – and now they’re ready to tell the world.About a year ago, a group of researchers from the UK’s media and advertising trade bodies started meeting together as an informal group. They were inspired by their equivalents in the… Continue reading Qualitatsinitiative Werbeforschung!

Marie Curie, Theodore Roosevelt, Martin Luther King, Jr. Richard Thaler … Walmart?

Adland is supposed to understand the Zeitgeist; it’s how it taps into consumers, no matter their class, to flog them things. But it can’t do this to its fullest if it doesn’t employ people from all walks of life.

If you went into your local Sainsbury’s and were required to pay double for your shopping because you were a regular customer, you would, quite rightly, be gobsmacked.

Circulation figures should never be read in isolation – for they only reveal part of what is usually a much more complex picture.

The lingerie brand has largely failed to keep up with changing consumer sentiment towards diversity, sexuality and body positivity, and it shows.

It’s strange now to think there was ever a time when radio was thought to be on its deathbed. In an average week, 89% of the UK population are now tuning in across both BBC and commercial stations, listening to 20.8 hours of live radio each. And according to the latest figures from Rajar covering… Continue reading Commercial radio hits new milestones

So what does adland want from this new (and furiously right wing) government?

So here’s the existential crisis for adland: the more effective it is at selling products to consumers, the worse the climate crisis gets.

In an open letter to the out-of-home sector this week, a group of advertisers went public with a series of concerns about its future. Here’s why, and what the industry said in response.