The Media Leader summarises five key themes from the past year in the increasingly blending worlds of social media and publishing.
02 Feb 2026 | Jack Benjamin
The Advertising Association’s communications director and the chair of CAP and Credos speak about takeaways from their new book, ‘Trusted Advertising’, including whether advertisers are sufficiently valuing trusted media channels, and what they can do to better build trust in their brands.
The Media Leader Podcast hit its stride in 2025, playing host to leaders from across the media industry discussing the big challenges and opportunities facing media owners and advertising alike.
General manager of global business solutions Kris Boger speaks to The Media Leader about TikTok’s expansion into commerce and search, how the platform has innovated despite US ownership uncertainty, and challenges in tackling teen safety.
WPP Media’s global president of business intelligence returns to talk through its latest adspend forecast, downside economic risks, and how AI is driving growth opportunities.
Roku’s director of EMEA ad sales discusses how the TV market is becoming more data-led and programmatic, and where Roku sits within a growing CTV ecosystem.
The Guardian’s chief advertising officer returns to discuss the implications from the title’s latest “Shift Happens” report.
Audioboom acquired Adelicious in July, and as part of the deal, Craig Eastwood became the new VP international. The Media Leader sits down with him to see how it’s going.
Outgoing and incoming Isba directors general Phil Smith and Simon Michaelides speak about the next stages of Origin, loss of trust between agencies and clients, challenges facing CMOs, and whether there should be an Isba for small businesses.
Adwanted’s CEO sits down with NABS CEO Sue Todd at the charity’s ‘long lunch’ to discuss what else the body is up to for the good of the industry.
The former IPA president speaks to Jack Benjamin about his new role at PMG, the agency’s growth strategy, whether his People First IPA agenda had an impact, and the future of the agency model.