Benji Shomair, OpenAI’s VP of monetisation, speaks to The Media Leader about how OpenAI is rapidly iterating its fledgling ad platform.
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Arena Media’s managing director discusses what it means to work for a ‘cultural media agency’, why brands are underinvesting in gaming, and how AI is changing the role agencies play for their clients.
As brands grapple with declining trust, Havas Play’s chief client officer talks about the rise of experiential, the importance of authenticity and why events are increasingly becoming the engine of integrated campaigns.
Thinkbox’s chief strategy officer sits down with host Jack Benjamin to discuss how brands are advertising through macroeconomic adversity, and how they should reconsider how to best make a cultural impact through their advertising.
Future generations are explicit about what they want from work: meaningful development, a sense of voice, flexibility and leaders who invest in them as individuals. Agencies that are building for the future are taking this seriously.
Global Street Art CEO Lee Bofkin offers a peek inside his extraordinary archive and shares why he thinks artistry is undervalued in OOH.
