Spotify’s VP of product discusses solving the ‘math problem’ of rising ad tier users but a fall in ad-supported revenue, and how Spotify has innovated its tech stack, measurement, and AI creative tools to attract more business.
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When the future of the industry comes down to agility, real trust, and delivering actual outcomes, independents are exactly where they need to be, writes Medialab’s MD.
Ocean Outdoor’s ‘Great ADventure: A race across the nation’ challenged teams to travel from London to Glasgow on a limited cash budget over two days.
Stephen Riad discusses why Reddit’s strong user and advertising revenue growth has stemmed from a desire for human connection, even as brands view the platform as core to their LLM strategies.
Charlotte Maines is VP of devices content and advertising at Amazon Ads, overseeing advertising activities across Fire TV, Alexa, and tablets. The Media Leader France caught up with her on the Croissette.
In partnership with Channel 4, host Jack Benjamin sat down with the broadcaster’s commercial chief to discuss the launch of Universal Ads and why, in Patel’s words, TV offers an “oasis” for advertisers.
Global trade show organiser RX has recruited its first CMO. It’s an ideal time to bring sharper data, stronger digital experiences and clearer global marketing standards to the business of exhibitions.
Benji Shomair, OpenAI’s VP of monetisation, speaks to The Media Leader about how OpenAI is rapidly iterating its fledgling ad platform.
Havas chairman and CEO Yannick Bolloré discusses the agency’s strategy in an era of accelerating consolidation.
Host Jack Benjamin caught up with WPP Media’s global president of business intelligence to unpack the global ad market’s strong growth picture despite instability caused by war and energy cost inflation.