Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Generation Media’s Akanksha Sharma takes us through her daily routine.
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Roku’s content distribution director speaks with host Jack Benjamin about its recent developments in FAST and SVOD, what makes the UK TV market unique, and how it works with its content partners to improve discoverability.
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is cinema.
IPG Mediabrands’ UK and EMEA head of research and insight joins host Jack Benjamin to discuss how consumer research is changing, both in terms of how it’s practiced and what is demanded of it.
Piers North discusses why the UK’s largest news publisher is embracing subscriptions as part of a wider drive to improve what has consistently been modest digital revenues growth.
The Molly Rose Foundation CEO and Conscious Advertising Network co-chair join host Jack Benjamin to unpack several research studies about social platforms’ lack of effective child-safety tools.
Media planning can feel like an elusive practice to those outside of agencies, so The Media Leader wanted to get a peek at what a standard day looks like. Here is what Mediahub’s Pranjali Gaonkar daily diary looks like.
The Media Leader’s content director James Longhurst hosted a panel on the challenges clients and agencies face throughout the year as they seek to meet and exceed boardroom expectations.
To celebrate International Podcast Day, The Media Leader team picked their episodes from our podcast. Now’s your chance to catch up if you missed any of these.
Stacy DeRiso discusses what sets her agency apart from competitors and how she’s leading her staff amid a transitory period as Omnicom awaits approval on its plan to buy Interpublic.