Metro’s editor-in-chief and commercial director discuss how the title has adapted to changing commuting habits and declining referral traffic with new distribution strategies.
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SoundBridge Media launched last month to help independent podcast production companies unlock commercial opportunities, but discoverability may not be the only reason mid-size shows are struggling to attract advertisers.
To mark the 10th anniversary of AudioTrack, podcast host Charli West sat down with some of the industry’s leading audio practitioners to take a deep dive into the audio creative process.
Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Medialab Group’s Malachy Brown takes us through his daily routine.
Is broadcasters’ embrace of social video commercially sustainable? With Enders Analysis’ Niamh Burns
Enders Analysis’ media policy lead discusses the Sky-ITV deal, what a new BBC funding model could look like, and how UK broadcasters are cautiously embracing social media distribution strategies.
Bernet speaks to host Jack Benamin about Netflix’s ad tier expansion in Europe and new innovations aimed at automating programmatic buying.
Burr Smith speaks to The Media Leader about why embracing change is essential for OOH’s future, how automation can unlock growth for the channel, and his main takeaways from the WOO annual summit in London last month.
As an indie, we are not tied to the rigid broadcaster share deals of old. It gives us the freedom to work with strategy teams and clients to decide what is genuinely best for each budget, says Mostly Media North’s MD.
YouTube’s global managing director and head of creators speaks to host Jack Benjamin about why she believes YouTube is ‘absolutely’ TV, and how it advises brands work with increasingly professionalising creators on the platform.
The Media Leader asked industry leaders from The Guardian, Havas Media, Bountiful Cow, UM, Bauer, Time Out, and WPP what publishing will look like in five years.