IPG Mediabrands’ UK and EMEA head of research and insight joins host Jack Benjamin to discuss how consumer research is changing, both in terms of how it’s practiced and what is demanded of it.
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Piers North discusses why the UK’s largest news publisher is embracing subscriptions as part of a wider drive to improve what has consistently been modest digital revenues growth.
The Molly Rose Foundation CEO and Conscious Advertising Network co-chair join host Jack Benjamin to unpack several research studies about social platforms’ lack of effective child-safety tools.
Media planning can feel like an elusive practice to those outside of agencies, so The Media Leader wanted to get a peek at what a standard day looks like. Here is what Mediahub’s Pranjali Gaonkar daily diary looks like.
The Media Leader’s content director James Longhurst hosted a panel on the challenges clients and agencies face throughout the year as they seek to meet and exceed boardroom expectations.
To celebrate International Podcast Day, The Media Leader team picked their episodes from our podcast. Now’s your chance to catch up if you missed any of these.
Stacy DeRiso discusses what sets her agency apart from competitors and how she’s leading her staff amid a transitory period as Omnicom awaits approval on its plan to buy Interpublic.
New research shows that investing in high-attention media channels is more profitable than investing in low-attention ones. But in the past decade, adspend is going the other way. The report’s authors unpack why and what can be done to improve media effectiveness.
Nabs’ Advice Line lead answers submitted questions on topics relating to redundancy, networking, and supporting working mothers, among others.
Owner Jenny Biggam reflects on how the agency grew from a small, offline-only outfit to the UK’s largest indie over two disruptive decades.