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Can GB News scale its advertising business? With chief revenue officer Ross Sergeant

Can GB News scale its advertising business? With chief revenue officer Ross Sergeant

23 Mar 2026 | Jack Benjamin

GB News’s new chief revenue officer explains why he joined the broadcaster, addresses whether GB News is akin to ‘Reform TV’, and explains his strategy for driving advertising revenue growth.

How the BBC will fulfill its remit as streaming giants encroach — with BBC iPlayer’s Kerensa Samanidis
How the BBC will fulfill its remit as streaming giants encroach — with BBC iPlayer’s Kerensa Samanidis
16 Mar 2026 | Jack Benjamin
What’s behind double-digit digital ad market growth? With IAB UK’s Elizabeth Lane
What’s behind double-digit digital ad market growth? With IAB UK’s Elizabeth Lane
09 Mar 2026 | Jack Benjamin
Unpacking agency employment decline and progress on gender and diversity efforts — with Lianre Robinson
Unpacking agency employment decline and progress on gender and diversity efforts — with Lianre Robinson
02 Mar 2026 | Jack Benjamin
Inside the anonymous group of senior leaders warning of advertising’s moral failing — with Inside Track’s Ned Younger
Inside the anonymous group of senior leaders warning of advertising’s moral failing — with Inside Track’s Ned Younger
23 Feb 2026 | Jack Benjamin
Why magazine brands united to launch the single marketplace Atria — with Immediate Media’s Cath Waller
Why magazine brands united to launch the single marketplace Atria — with Immediate Media’s Cath Waller
16 Feb 2026 | Jack Benjamin

Why audio is embracing video — with News Broadcasting’s Dave Wilcox and Russell Pedrick

09 Feb 2026 | Jack Benjamin

The News Broadcasting commercial director and the Octave MD join host Jack Benjamin to discuss audio’s transition to video, Octave’s new AI product, and why digital audio is undervalued in the current market.

How to harness the value of trust — with Matt Bourn and James Best

02 Feb 2026 | Jack Benjamin

The Advertising Association’s communications director and the chair of CAP and Credos speak about takeaways from their new book, ‘Trusted Advertising’, including whether advertisers are sufficiently valuing trusted media channels, and what they can do to better build trust in their brands.

Open questions for the year ahead

26 Jan 2026 | Jack Benjamin

At The Year Ahead event in London earlier this month, The Media Leader’s content director James Longhurst and senior reporter Jack Benjamin parsed through the key themes of 2025 and open questions for 2026, with input from industry leaders.

Will 2026 be the year of the indie agency? With Martin Woolley and Paul Phelps

19 Jan 2026 | Jack Benjamin

Podcast: The co-founders and chairs of the Alliance of Media Independents discuss their plans for expansion and why indies might be the beneficiaries of a consolidating agency landscape.

Where does TV sit within brand marketing strategies? With Unilever, PepsiCo, ex-Kraft Heinz

12 Jan 2026 | Jack Benjamin

Marketing leaders Richard Brooke (Unilever), Simon Patilinet (PepsiCo), and Alison Keith (ex-Kraft Heinz) spoke to Justin Lebbon at the Future of TV Advertising Global about how they consider TV in an era of increased spend with platforms.

Our most popular podcast episodes of 2025

16 Dec 2025 | Jack Benjamin

The Media Leader Podcast hit its stride in 2025, playing host to leaders from across the media industry discussing the big challenges and opportunities facing media owners and advertising alike.

What a K-shaped economy could mean for the ad market — with Kate Scott-Dawkins

15 Dec 2025 | Jack Benjamin

WPP Media’s global president of business intelligence returns to talk through its latest adspend forecast, downside economic risks, and how AI is driving growth opportunities.

What will define the future of TV advertising? With Roku’s Mike Shaw

11 Dec 2025 | Jack Benjamin

Roku’s director of EMEA ad sales discusses how the TV market is becoming more data-led and programmatic, and where Roku sits within a growing CTV ecosystem.

The rhythm of the week has changed. How should marketers react? With The Guardian’s Imogen Fox

08 Dec 2025 | Jack Benjamin

The Guardian’s chief advertising officer returns to discuss the implications from the title’s latest “Shift Happens” report.

The future of Isba and Origin — with Simon Michaelides and Phil Smith

01 Dec 2025 | Jack Benjamin

Outgoing and incoming Isba directors general Phil Smith and Simon Michaelides speak about the next stages of Origin, loss of trust between agencies and clients, challenges facing CMOs, and whether there should be an Isba for small businesses.

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24 Mar 2026

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