As another year closes, Newsline has sought views from ZenithOptimedia, MEC, Limited Space, Digit and NewsCred to see what they view as the key trends for 2014.
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Anne de Kerckhove, managing director, EMEA, Videology takes a look at some key trends that will impact online video advertising in 2014 – from the merging of TV and online to the rise of programmatic.
Based on data received from 57 markets around the world, Carat’s data shows continued positive momentum for global advertising expenditure in 2013 and 2014.
Bank of America Merrill Lynch has reported a healthy 0.5% organic growth for Havas Media, as well as improving growth in Europe.
Advertising spending in measured media in the United Kingdom is expected to show a 3.3% increase this year, ahead of the 2.1% advance recorded in the summer Olympics year 2012, according to a new report from GroupM.
The latest Bellwether Survey predicts that 2013 will bring a rise in marketing budgets and confidence overall, with positivity about company performance the highest that it has been in a year – however businesses are still expected to face challenging times ahead.
With more than 150 senior media executives in attendance, the Year Ahead 2013 offered a feast of insider knowledge and thoughtful crystal ball gazing. You can now watch our exclusive online video to see what predictions some of our panellists and guests made for 2013…
Sky is increasing the price of line rental for existing customers by 18% on 1st December from £12.25 to £14.50. Bank of America Merrill Lynch (BoAML) say they had anticipated such an increase but not until Q4 2013 (April-June).
The latest IPA Bellwether survey published today (Thursday 18th October) has revealed that marketing budgets were revised down for a second successive quarter in Q3 to the greatest extent since the end of 2009.
Global advertising will grow 4.6% in 2013, led by developing markets and digital media, according to ZenithOptimedia’s latest advertising forecast.