Although only 6.8 million viewers tuned in for Tuesday’s fun festivities on EastEnders, it proved enough to defeat solitary soap rival Emmerdale (ITV, 7pm) along with any of the 9pm offerings.
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After three mind-blowing weeks of staged and stilted conversation in Clapham’s very own social petri dish, last night the purveyor of chicken-like substances slammed its shutters to the viewing public.
Despite all the hoopla surrounding the main broadcasters prime time reality projects, it was the dour sepia-soaked melancholy of Downton Abbey on Sunday night (ITV, 9pm) that won over the weekend’s biggest audience .
EastEnders’ (BBC One, 7:30pm) habit of bringing back familiar faces seems to have done the trick last night as 90’s bad boy David Wicks reared his shiny head just in time for the dramatic closing drum beats.
8 million viewers watched as the prodigal son failed to materialise, securing a midweek downer for an audience share of 38%.
Last night BBC One hesitantly entered a brand new era with its long-running triumph New Tricks (9pm), as yet another familiar face disappeared from the successful line up.
As some industry commentators suggest that the Internet might have to turn its leading business model on its head, Peter Houston argues for a more simplistic approach to the ad-blocking problem: don’t run crap ads.
As if there was any doubt, the past two days have seen the UK’s premium ‘talent’ show lord it up all over Saturday and Sunday’s TV schedule, as The X Factor’s success overshadowed all of the competition.
ITV’s The Guilty wrapped up after three weeks last night, giving starved viewers their much needed fix of infanticide.
As consumers increasingly use software to block online ads, are we seeing the early signs of a fundamental shift in our relationships with brands? Here, GfK’s Colin Strong looks at the latest consumer research and asks if the Internet’s leading business model is going to be turned upside down.