Young people are clocking up around 23 hours a day texting, emailing and using social networks, according to a new study by OTX Research.The study found that young people aged between 12-24 engaged in up to five activities simultaneously, including text messaging, instant messaging, emailing, using Skype and social networking.Young people’s favourite activities are predominantly… Continue reading Under-24’s are in touch 23 hours a day
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Mobile phone operator Orange is in talks about buying the technology behind Project Kangaroo, the failed VoD venture between ITV, BBC Worldwide and Channel 4.Project Kangaroo’s partners are understood to have invested around £20 million to develop the technology behind the proposed broadband TV service, which is now likely to be acquired for just a… Continue reading Orange to buy Project Kangaroo broadband TV technology
ITV1’s Sunday evening run of Lewis and Piers Morgan’s Life Stories proved to be a winner once again, securing the highest ratings from 8pm onwards.The third episode in the four-part Lewis series, with Kevin Whately and Laurence Fox, pulled in almost 6.5 million peak viewers and a 25% average audience share between 8pm and 10pm… Continue reading ITV1’s Sunday evening line-up triumphs again
The IPA’s latest Bellwether survey published today has found that the rate of decline of marketing spend slowed in Q1 2009, suggesting budget cuts may have reached their peak in Q4 2008. Businesses confidence has also picked up from the all-time low of Q4, with the percentage of companies believing their prospects have improved rising… Continue reading Q1 2009 Bellwether Report: Turning point for marketing budgets
Rupert Murdoch predicts that newspaper publishers will have to charge for online content due to the lack of revenue generated by the current free model and the advertising downturn.Murdoch said: “Nobody is making money with free content on the web, except search. People are used to reading everything on the net for free and that’s… Continue reading Murdoch: Newspapers will need to charge for content online
The IPA’s latest Bellwether survey published today has found that the rate of decline of marketing spend slowed in Q1 2009, suggesting budget cuts may have reached their peak in Q4 2008.Businesses confidence has also picked up from the all-time low of Q4, with the percentage of companies believing their prospects have improved rising from… Continue reading Q1 2009 Bellwether Report: Turning point for marketing budgets
Ofcom has today fined the BBC a total of £150,000 for the Jonathan Ross and Russell Brand scandal, which took place on Radio 2 last year.The watchdog called Ross and Brand’s comments about Georgina Baillie, the granddaughter of actor Andrew Sachs, “gratuitously offensive, humiliating and demeaning”.Ofcom said: “the scale of the fine reflects the extraordinary… Continue reading Ofcom fines BBC £150,000 for “Sachsgate” affair
A brave new world of single source data was championed by dunnhumby’s Martin Hayward at MediaTel Group’s ‘Future of Media Research’ seminar on Thursday.Hayward envisaged a future world of single source data where IPTV, online and purchase activity would all be available in a single system, therefore allowing brands and advertisers to evaluate the true… Continue reading dunnhumby’s Hayward: End of the road for JICs?
RadioCentre is urging the Office of Fair Trading (OFT) to relax rules on local media mergers in a bid to prevent station closures.The industry body for commercial radio had pressed the OFT to ensure its current local and regional media merger review spans all media, not just local newspapers.In its submission to the competition body,… Continue reading RadioCentre pushes for commercial radio review
Speaking at yesterday morning’s MediaTel Group seminar on the ‘Future of Media Research’, Jennie Beck, global director at Kantar Media, gave the audience an update on the new organisation.Beck explained that Kantar has put its media research operations into one company, Kantar Media, with the two teams at BMRB and TNS merging into one cohesive… Continue reading Kantar Media gives update on new organisation
