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BBC One’s hour-long Eastenders pulled in the highest ratings last night with an impressive 11.4 million peak viewers.The special-length episode, which saw the Ronnie and Danielle saga finally come to a dramatic end on Peggy and Archie’s wedding day, attracted 10.5 million average viewers and a 48.2% share between 7.30pm and 8.30pm.BBC One’s flagship soap… Continue reading Eastenders special steals the show

GroupM’s latest bi-annual ‘This Year, Next Year’ report forecasts an 11.2% decline in UK adspend in 2009 (see GroupM forecasts 11.2% fall in UK adspend in 2009), compared to an overall global decline of 4.4%.However, online is expected to enjoy more growth this year, despite the overall advertising downturn.Earlier this week, the IAB reported 17.1%… Continue reading Mixed messages for adpsend in 2009

The challenge of tackling the wealth of data available to researchers was addressed by the second panel at MediaTel Group’s ‘Future of Media Research’ seminar yesterday.Kevin Murphy, joint managing director of Zed Media, outlined how the process of collating data often stands in the way of being able to deliver more granularity – “it should… Continue reading Zed Media’s Kevin Murphy: Not enough analysis

Former co-founder and CEO of Billetts Andy Pearch has joined forces with former MD of Carat Graham Brown to launch a new media performance management company.Media Sense offers brand owners a “fresh, innovative and more strategic approach to engineering greater value and performance from media investments”.The new company will service clients in the UK and… Continue reading Ex-Billetts chief involved in new start-up

Google is set to launch a new advice channel on YouTube featuring business professionals, such as the IPA’s president Rory Sutherland, advising companies on how to survive the economic downturn.The new brand channel, which has been named ‘Survival of the Fastest’, will have three content streams aimed at different industries – marketing, e-commerce and finance,… Continue reading Google to launch business channel on YouTube

Dennis Publishing is set to axe the print edition of men’s magazine Maxim and run it as an online-only title after its June issue, which hits newsstands on April 23.The publishing group claims it is bolstering its online editorial team to develop more content for the Maxim.co.uk website, which currently has 500,000 unique users per… Continue reading Dennis to close print edition of Maxim UK

Cinema has continued to connect with consumers and leads other channels in terms of advertising ‘talkability’, according to the Cinema Advertising Association’s latest data.The third annual Film Audience Management and Evaluation (FAME) study reveals that visual media is leading the way in creating advertising which gets people talking, and within this cinema comes out on… Continue reading Cinema continues to connect with consumers despite downturn

The economic downturn could provide an opportunity for innovative research practices to come to the fore, according to the panel at the latest MediaTel Group seminar on the ‘Future of Media Research’.Speaking at this morning’s event, panellist Sheila Byfield, leader, business planning at Mindshare Worldwide, said: “At the danger of being shot, recessions are quite… Continue reading Economic downturn could see greater innovation in media research

Yahoo! is launching a new “highly-personalised mobile starting point to the internet” across more than 300 types of device with HTML enabled browsers.Yahoo! Mobile – which includes a new homepage browser and an application for the Apple iPhone – is available in eight countries across Europe, Asia and the Americas, including the US, Canada, UK,… Continue reading Yahoo! launches personalised mobile-web starting point

“We are drowning in data and lacking in insights,” according to Sheila Byfield, leader, business planning at Mindshare Worldwide.Speaking at this morning’s MediaTel Group seminar on the ‘Future of Media Research’, Byfield said: “If I had one wish, it would be that I had nothing to do for six months, so that I could take… Continue reading Sheila Byfield: “We are drowning in data and lacking in insights”