Telegraph Media Group has appointed former Absolute Radio commercial director Nick Hewat as its new sales director.Hewat joins TMG after 17 years in radio, which saw him head up agency sales at GCap Media and most recently work at Virgin Radio, which relaunched as Absolute radio after its takeover by Times of India Group.Hewat will… Continue reading Telegraph appoints former Absolute chief Hewat
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National advertisers’ radio spend was down 21.2% year on year in the fourth quarter of 2008, with total spend in Q4 down 14.5% to £129 million. According to figures from the Radio Advertising Bureau, total ad spend for the year was £560.2 million. National advertisers’ spend for the year was down 9.6% to £304.8 million.… Continue reading National advertisers’ radio spend down 21.2% in Q4 2008
ITV1’s British re-make of Law & Order with Bradley Walsh continues to draw in the peak-time viewers.Last night, the crime drama attracted more than 6.4 million peak viewers and a 26.2% average audience share during the all-important 9pm to 10pm slot.Law & Order:UK pushed ITV1 well ahead of its rival terrestrial channels during the hour,… Continue reading Law & Order: UK races ahead in the ratings war
New UK research has revealed a marked increase in the consumer recall of mobile advertising during the first quarter of 2009, with SMS seeing the biggest increase of all the most common channels. The survey, carried out by GfK Technology in conjunction with Limbo, reveals that consumer recall of mobile advertising has jumped to 55%… Continue reading Consumer recall of mobile advertising increases in Q1 2009
YouTube has blocked premium music videos on its UK site after failing to reach an agreement with the Performing Right Society (PRS).Google started blocking videos on its user generated video site yesterday evening following a disagreement over how much it was paying the PRS for music content.YouTube currently pays a licence to the PRS, which… Continue reading YouTube blocks music videos on UK site
Royal Mail has launched a new online resource for marketers to help them make the most of direct mail in their integrated marketing campaigns.The Mail Media Centre – www.mmc.co.uk – online resource is aimed at the UK’s top 3,000 advertisers and 500 key agencies and is intended to reinforce the value of direct mail in… Continue reading Royal Mail launches online resource for direct mail campaigns
Google and Universal Music are understood to be in talks to launch a premium online music offering on YouTube.Reports claim that the deal would see YouTube power a site professional video content from Universal Music artists such as U2.It is predicted that advertisers will be charged a higher rate for ads on the new site… Continue reading Google and Universal Music in talks to launch YouTube music channel
Talks between Sky and Tiscali over the satellite broadcaster’s purchase of Tiscali’s UK assets have broken down due to deteriorating market conditions. Tiscali said today that talks with BSkyB are “almost impossible” to continue due to the financial climate. On Friday, Tiscali suspended its shares and asked banks to halt its interest repayments while it… Continue reading Sky and Tiscali end talks
Northcliffe Media is set to cut up to 95 jobs and close or merge a number of its weekly papers across Essex, Kent and Surrey in a bid to centralise regional production.The publisher issued a statement earlier today to say that they have been forced to restructure to “reduce costs in the current challenging trading… Continue reading Northcliffe Media to slash 95 jobs
The rise of internet television signals the evolution of traditional TV rather than its death, according to Xtreme Insight analyst Lucy Wright.Speaking at last week’s MRG Evening Meeting, Wright said that the common perception that traditional TV is dying is not true, instead TV is actually evolving, with consumers “watching more TV than we were… Continue reading MRG Evening Meeting: The rise of internet TV
