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William Hill is launching a direct response outdoor advertising campaign to run on 5,000 Clear Channel Outdoor 6-sheets across the UK.The campaign was planned by communications planning agency Edwards, Groom Saunders.The creative invites new customers to call 0800 44 40 40 and quote ‘POSTER’ with the incentive of receiving a £30 free bet, when they… Continue reading William Hill launches campaign on 5,000 Clear Channel Outdoor 6-sheets

Facebook is the brand most searched for by UK internet users, according to new research from online intelligence service Hitwise.During the 12 weeks ending 3 January 2009, 1 in every 42 UK internet searches in the UK included the term ‘facebook’, Hitwise said.Facebook received 52% more searches than the second most popular brand, YouTube. The… Continue reading Facebook is UK’s most searched for brand

The vast majority of US adult consumers still consider the print editions of newspapers and magazines indispensable sources of news and entertainment, a survey has found. The survey, from public relations firm The Rosen Group, polled Americans about the current state of media, and what might be in store for the future. Nearly 80% of… Continue reading US adults still consider print media valuable entertainment source

IPC has unveiled its glossy magazine’s new-look website womanandhome.com with a new design, new advertising format and “a more glamorous look and feel”.The new website, which is tailored to its affluent 40-plus audience, offers easier navigation and more content across its main channels – food, hair and beauty, diet and wellbeing, and fashion.Womanandhome.com also has… Continue reading woman&home website unveils new look

Video-on-demand (VoD) libraries and widgets will be the first generation of video services driving adoption of connected television experiences in the U.S., according to a new report from Parks Associates. Parks Associates said that consumer electronics manufacturers and service providers will benefit from higher margins and ARPU generation in providing these web-like experiences via the… Continue reading Strong US interest in VoD libraries and TV widgets

Channel Five is set to make one in four staff redundant following a comprehensive restructuring plan in “the midst of one of the most difficult financial environments in history”.Five today announced plans to significantly change its organisation and management structures, which will involve merging a number of key departments such as marketing, creative, legal and… Continue reading Five to cut one in four workers

ITV has reported an adjusted pre-tax profit fall of 41% in 2008 to £167 million and a 32% drop in earnings before interest, tax and amortisation to £211 million. Annual revenues fell 3% from 2007 to £2.03 billion. Advertising revenues fell 4% to £1.43 billion, compared to a 5% fall in the overall TV market,… Continue reading ITV reports 41% fall in profits for 2008

Digital-only radio station Planet Rock is parting company with First Radio Sales, the company that has represented it for the past six months.FRS said that the decision to end the sales agreement was mutual, adding that it wants to focus on servicing its local radio stations.Planet Rock became the first digital-only station to be sold… Continue reading Planet Rock parts company with First Radio Sales

The Internet Advertising Bureau (IAB) has launched new guidelines for online behavioural advertising.Drawn up in collaboration with key players in behavioural advertising, the Good Practice Principles are the UK’s first self-regulatory guidelines for companies that collect and use data in this way.Supported by the Information Commissioner’s Office (ICO), the independent data protection regulator, the Principles… Continue reading IAB launches online behavioural advertising guidelines

The men’s magazine market took a blow yesterday with the news that Bauer Media’s Arena is to cease printing after 22 years.Although the latest ABC figures – for July to December 2008 – show that its circulation was up 16.5% year on year, its total was less than 30,000 copies.Arena was launched in 1986 by… Continue reading The rise and fall of Arena