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Clear Channel Outdoor has started rolling out 300 ad panels across Glasgow as part of a new pedestrian tourist sign system.The system, which is due to be complete by June, will include 149 maps and information panels along with 300 advertising sites in the city, according to reports.Clear Channel’s new initiative will build on the… Continue reading Clear Channel rolls out 300 new sites

Research currencies are as robust as ever, but researchers need to aggregate data in order to get the full picture.Speaking at this morning’s MediaTel Group seminar on the ‘Future of Media Research’, David Brennan, research and strategy director at Thinkbox, said: “In terms of total aggregated level it is as strong as it has ever… Continue reading Research currencies “as robust as ever”

ITV1’s World Cup football coverage scored the highest ratings last night and managed to knock Alan Sugar’s new Apprentice off the top spot with almost 9 million peak viewers.The England V Ukraine qualifier, which saw the home team triumph 2-1 after a winning goal from Chelsea’s John Terry, pulled in more than 7.8 million average… Continue reading The Apprentice fails to compete with the Football

Panellists at this morning’s MediaTel Group ‘Future of Media Research’ seminar said that the global financial crisis will negatively impact research budgets over the next 12 to 18 months.However, in what turned out to be a recurring theme of the discussion, smaller budgets will almost definitely lead to more innovation, said Sheila Byfield, leader, business… Continue reading Research budgets to fall over the next 12-18 months

Global Radio is set to sell its 63% stake in the national digital radio multiplex, Digital One, to its fellow shareholder Arqiva.The deal, which is thought to be for a nominal sum, will see Global swap its share of Digital One in exchange for cheaper transmission costs for its digital stations from Arqiva, according to… Continue reading Global to sell Digital One stake

Online adspend grew 17.1% in 2008, to £3.4 billion, according to the latest bi-annual study from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers.The figures show that spending online increased by £540 million year on year.Total UK advertising spend fell by 3.5% in 2008 to £17.5 billion. However, the research reveals that the internet grew its… Continue reading UK online adspend grew 17.1% in 2008

At the end of March, GroupM predicted that UK advertising spending would fall 11.2% in 2009, with global spending forecast to fall 4.4% to $425 billion. Western Europe was predicted to dip 6.7% in 2009, with Germany proving the most resilient regional advertising market (see GroupM forecasts 11.2% fall in UK adspend in 2009). Carat… Continue reading INSIGHTanalysis: Media Healthcheck – March 2009

Online adspend grew 17.1% in 2008, to £3.4 billion, according to the bi-annual study from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. The figures show that spending online increased by £540 million year on year. Total UK advertising spend fell by 3.5% in 2008 to £17.5 billion. However, the research reveals that the internet grew… Continue reading UK online adspend grew 17.1% in 2008

BBC One’s new Debbie Horsfield drama starring Sarah Lancashire and Neil Pearson pulled in just under 5 million peak viewers last night.All the Small Things premiered with 4.6 million average viewers and a 20% share during the all-important 9pm to 10pm slot, securing BBC One with the highest peak-hour ratings.Meanwhile, the last in the series… Continue reading BBC One’s new peak-hour drama steals the show

Five’s chairman and chief executive Dawn Airey claims that the government “has begun to recognise” the potential value of a merger between Five and Channel 4.Speaking at the Royal Television Society last night, Airey said that she believes the financial benefits of a tie-up between the two broadcasters would go well beyond just solving Channel… Continue reading Airey claims government “recognises” value of C4/Five merger