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WPP’s chief Sir Martin Sorrell has announced plans to cut up to 2,000 jobs across the world’s second largest advertising and marketing company in the wake of the on-going economic crisis.Despite reporting a strong set of results for 2008 earlier this morning, Sorrell said WPP has a three-pronged strategy for weathering the recession, which will… Continue reading WPP to slash 2,000 jobs

January 2009 data from the comScore Video Metrix service shows that US internet users viewed 14.8 billion online videos during the month, representing an increase of 4% versus December 2008. YouTube led the growth charge, accounting for 91% of the incremental gain in the number of videos viewed versus December, as it surpassed 100 million… Continue reading US internet viewers watched 14.8bn online videos in January

UKTV has signed a deal with BSkyB’s Sky Player service that will see its portfolio of newly-rebranded channels such as Eden made available online for the first time.Sky Player is set to offer its subscribers on-demand content from UKTV’s factual service Eden and entertainment channel Gold from tomorrow, according to reports.The VoD subscription-based service, which… Continue reading Sky Player and UKTV sign new VoD deal

Facebook is the brand most searched for by UK internet users, according to new research from online intelligence service Hitwise.During the 12 weeks ending 3 January 2009, 1 in every 42 UK internet searches in the UK included the term ‘facebook’, Hitwise said.Facebook received 52% more searches than the second most popular brand, YouTube. The… Continue reading Facebook is UK’s most searched for brand

IPC has unveiled its glossy magazine’s new-look website womanandhome.com with a new design, new advertising format and “a more glamorous look and feel”.The new website, which is tailored to its affluent 40-plus audience, offers easier navigation and more content across its main channels – food, hair and beauty, diet and wellbeing, and fashion.Womanandhome.com also has… Continue reading woman&home website unveils new look

Channel Five is set to make one in four staff redundant following a comprehensive restructuring plan in “the midst of one of the most difficult financial environments in history”.Five today announced plans to significantly change its organisation and management structures, which will involve merging a number of key departments such as marketing, creative, legal and… Continue reading Five to cut one in four workers

Grand Designs, Channel 4’s popular house-building programme, pulled in the highest ratings during the all-important 9pm to 10pm slot last night.More than 4.2 million peak viewers tuned in to see the sixth episode of Kevin McClouds’ well-known design show, securing Channel 4 with the overall largest audience share (17.8%) during the peak hour.However, BBC One’s… Continue reading Grand Designs pulls in the highest ratings

Associated Newspapers’ free morning title Metro suffered double-digit declines in advertising revenues for the first quarter of the year. Managing director Steve Auckland revealed that the drop in advertising follows single digit declines between October and December last year. Auckland said: “The paper is still profitable, but it has suffered a double-digit decline in ad… Continue reading Metro suffered double-digit ad revenue declines in Q1 2009

The BBC Trust has confirmed that it will bring “greater clarity” to BBC Worldwide’s business activities in a bid to ensure they align with the corporation’s PSB purposes, in an interim statement on its review of commercial activities.The Trust also plans to make changes to “BBC Worldwide’s detailed control framework to establish a more contained… Continue reading BBC Trust to reign in BBC Worldwide’s remit

The vast majority of US adult consumers still consider the print editions of newspapers and magazines indispensable sources of news and entertainment, a survey has found. The survey, from public relations firm The Rosen Group, polled Americans about the current state of media, and what might be in store for the future. Nearly 80% of… Continue reading US adults still consider print media valuable entertainment source