IPC has unveiled its glossy magazine’s new-look website womanandhome.com with a new design, new advertising format and “a more glamorous look and feel”.The new website, which is tailored to its affluent 40-plus audience, offers easier navigation and more content across its main channels – food, hair and beauty, diet and wellbeing, and fashion.Womanandhome.com also has… Continue reading woman&home website unveils new look
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Channel Five is set to make one in four staff redundant following a comprehensive restructuring plan in “the midst of one of the most difficult financial environments in history”.Five today announced plans to significantly change its organisation and management structures, which will involve merging a number of key departments such as marketing, creative, legal and… Continue reading Five to cut one in four workers
Grand Designs, Channel 4’s popular house-building programme, pulled in the highest ratings during the all-important 9pm to 10pm slot last night.More than 4.2 million peak viewers tuned in to see the sixth episode of Kevin McClouds’ well-known design show, securing Channel 4 with the overall largest audience share (17.8%) during the peak hour.However, BBC One’s… Continue reading Grand Designs pulls in the highest ratings
Associated Newspapers’ free morning title Metro suffered double-digit declines in advertising revenues for the first quarter of the year. Managing director Steve Auckland revealed that the drop in advertising follows single digit declines between October and December last year. Auckland said: “The paper is still profitable, but it has suffered a double-digit decline in ad… Continue reading Metro suffered double-digit ad revenue declines in Q1 2009
The Internet Advertising Bureau (IAB) has launched new guidelines for online behavioural advertising.Drawn up in collaboration with key players in behavioural advertising, the Good Practice Principles are the UK’s first self-regulatory guidelines for companies that collect and use data in this way.Supported by the Information Commissioner’s Office (ICO), the independent data protection regulator, the Principles… Continue reading IAB launches online behavioural advertising guidelines
The men’s magazine market took a blow yesterday with the news that Bauer Media’s Arena is to cease printing after 22 years.Although the latest ABC figures – for July to December 2008 – show that its circulation was up 16.5% year on year, its total was less than 30,000 copies.Arena was launched in 1986 by… Continue reading The rise and fall of Arena
ISBA director general Mike Hughes joined his new president, Coors CEO Mark Hunter, in urging the online industry to accelerate plans for a research currency today.Hunter described the lack of a currency as “unacceptable”, and a “major focus for ISBA this year”, whilst Hughes said he was “encouraging urgency and pace be put into it…… Continue reading “Snails Pace” online currency developments rile ISBA executive
The chief executives of the UK’s top regional newspaper groups have joined forces to pressure the government into relaxing merger restrictions.According to a report in the Financial Times, the Local Media Alliance came into being in January and then held a secret meeting at Claridge’s with communications minister Lord Carter on February 2.The seven executives… Continue reading Regional newspaper groups form alliance
ITV remains confident in the long-term course set by its content-led strategy, but will it be able to survive in the short-term?ITV today announced total losses of £2.7 billion after a huge downward realignment of its asset valuation – the broadcaster reported a pre-tax profit fall of 41% in 2008 and a 20% decline in… Continue reading Can ITV survive in the short-term?
US online ad spending in the first-quarter of 2009 will see a year on year fall for the first time since 2001, according to a recent forecast from IDC. IDC said that US online ad spending was basically flat in the fourth quarter of 2008. During that time, search ads increased 10% while display and… Continue reading US online ad spending forecast to fall in Q1 2009
