In the first of a new series of features, online discussion specialist Whitevector assesses the level of discussion around two recent movie releases…It has long been recognised amongst those planning campaigns for movies that word-of-mouth is a key factor in determining success at the box office. Some films (The Blair Witch Project is one of… Continue reading Whitevector Report: Cinema releases and the significance of social media
UK online publishers are predicting 16% growth in digital revenues from online advertising, subscriptions, paid content, eCommerce, sponsorship and commercial content in 2009.According to the Association of Online Publishers (AOP) Census 2009, 63% of online publishers expect to increase their digital investment this year, with only 7% anticipating a decrease in investment.The report, conducted from… Continue reading Online publishers predict 16% growth in digital revenues
Despite the proliferation of computers, video-capable mobile phones and similar devices, TV in the home still commands the greatest amount of viewing in the US, even among those aged 18-24, according to new research. The study, conducted on behalf of the Nielsen-funded Council for Research Excellence by Ball State University’s Center for Media Design and… Continue reading Home TV viewing still popular in the US
New research from eBay Advertising reveals that 61% of online shoppers pay attention to ads when browsing retailers’ online shops, compared with just 13% who notice ads when using social networks.The eBay study of more than 1,500 European consumers also found that 83% of UK consumers are spending more time searching and browsing for products… Continue reading 61% of online shoppers more receptive to ads on shopping websites
John Snyder, CEO at Grapeshot, suggests setting your sights on behavioural targeting…
Andy Burnham, the culture secretary, has ruled out the possibility of the Government providing subsidies to help support the struggling regional press industry.However, Burnham did offer some support to local newspapers by hinting at a “package” to assist the regional sector and also condemned local authorities for launching titles that compete with the local press.In… Continue reading Burnham rules out government subsidies to local newspapers
The Local Radio Company has received a £1.25m cash takeover bid from Cornwall-based radio group UKRD.The Local Radio Company, which owns 20 local stations around the UK, is one of the few remaining publicly listed radio companies in the UK.Trevor Smallwood, chairman of UKRD, said: “We believe the offer represents an attractive premium over recent… Continue reading Local Radio Company receives £1.25m takeover bid
Condé Nast has signed a new promotion deal with Spotify, the free online music service, ahead of the much-anticipated UK launch of Wired magazine.The radio-style campaign is set to launch tomorrow, before Wired hits the newsstands on Thursday, according to reports.The UK version of the long-running US-based men’s magazines, which covers business, technology, science, entertainment… Continue reading Condé Nast and Spotify team-up for UK launch of Wired
This table shows the latest European advertising growth forecasts from ZenithOptimedia, Carat, and GroupM.
This table shows Carat’s latest global advertising forecasts, with figures for the USA, UK, China, Germany and France, among others.
