More Industry News articles

Newspapers could lose out by ditching their print editions and going online-only, according to a new study from City University.The study, focussing on Finnish financial newspaper Taloussanomat which went online-only in December 2007, found that although costs can be cut, revenues could be in danger.The paper, which went fully online following heavy financial losses, saw… Continue reading New study examines problems facing online-only newspapers

The Independent is investing in a new online video player that will host short-form content across its website, such as Bebo’s online drama, The Gap Year.The new video channel, still in development stages, is being set up to replace the site’s previous channel, which was taken down several months ago.A wider range of content on… Continue reading Independent.co.uk invests in new online video player

Regional newspaper publisher Newsquest has seen total advertising revenue fall 38.7% year on year in the first three months of 2009. Financial results published today by the firm’s US parent company Gannett also show that UK classified advertising revenue was down 45.1% in the first quarter. Craig Dubow, chairman, president and chief executive of Gannett,… Continue reading Newsquest’s ad revenue falls 38.7% YoY in Q1

US search advertising is showing signs that it could record a first quarter decline, according to figures from search management provider SearchIgnite. The company found that US ad spending among its clients was down 4% in the first three months of the year when compared to the same period a year earlier. However, SearchIgnite noted… Continue reading US search advertising showing signs of first quarter decline

The internet’s share of US media ad spending is rising by at least 1 percentage point every year, for two reasons: Marketers are spending more on internet ads and less on ads in traditional media, according to a new report from eMarketer. The US Ad Spending report analyses the shifts in the media landscape due… Continue reading Online share of US media ad spending continues to rise

ITV1’s UEFA Champions League Live coverage pulled in the highest ratings last night with more than 9.5 million peak viewers after 9pm.The explosive second-leg tie between Chelsea and Liverpool, which has been dubbed ‘the game of the season’, attracted more than 7.4 million average viewers and an impressive 31.2% audience share.Elsewhere, the third in the… Continue reading ITV’s football coverage triumphs with over 9.5m viewers

IPC has appointed GQ magazine’s Lewis Tucker as the new advertising director of its fashion title InStyle.Lewis, who joined GQ in 1999 as fashion advertising manager and has since been promoted to advertising director and associate publisher of GQ Style, is set to take up his new position at InStyle on May 5.Southbank’s group advertising… Continue reading GQ’s Lewis Tucker is set to join InStyle

Advertiser body ISBA has published a new report looking at payment by results mechanisms that can help clients and agencies get a fair deal in their negotiations.The second Payment by Results report, commissioned by ISBA and conducted by the advertising research consortium (ARC), sets out to aid clients and agencies benchmark their remuneration arrangements.Jonathan Lace,… Continue reading ISBA publishes report outlining payment by results mechanisms

Men’s free weekly magazine Sport has suspended publication after its French parent company, Sport Media & Strategy, went into administration.The last issue of the magazine – which is distributed each Friday at tube stations, gyms, health clubs, and airports – came out on April 3.It is understood that a buyer will now be sought for… Continue reading Sport magazine suspends publication

Virgin Media claims viewers are positive about advertising when watching on-demand content from commercial providers.The cable broadcaster today announced the findings from its first “dynamic advertising trial” on its on-demand TV service, which found that triallists were happy with relevant adverts, particularly before programmes.Respondents preferred to see 30-second ads before on-demand programmes and also favoured… Continue reading Virgin: Viewers are positive about on-demand ads