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Advanced TV advertising in the United States is poised to generate modest growth starting in 2010, according to a new report from Magna. Magna’s definition of advanced TV advertising includes Video on Demand (VOD), requests for information (RFIs), long-form showcases, DVR advertising, interactive program guide advertising, addressable advertising, creative versioning and advanced trafficking systems. It… Continue reading US advanced TV advertising to generate modest growth in 2010

New research from Hitwise has revealed that Google accounted for 72.4% of all US searches conducted in the four weeks ending 25 April 2009. Yahoo! Search, MSN Search and Ask.com received 16.3%, 5.7%% and 4%, respectively. The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.4% of US searches. Percentage… Continue reading Google increases share of US searches in April

Financial services sites are the most popular among European mobile subscribers older than 55, according to a report from comScore. comScore found that teenagers are more likely to visit social networking, entertainment and even comic sites on their mobile devices. Unsurprisingly, younger users tend to access any internet content much more frequently than their older… Continue reading Financial services sites most popular among older European mobile subscribers

The Evening Standard will be distributed across London for free on Monday in a bid to promote its relaunch.The newspaper, which usually runs with a coverprice of 50p, is set show off its new-look with 650,000 free copies, which will be handed out across the capital.The freebie move follows a teaser ad campaign that has… Continue reading Evening Standard to go free for a day

Discovery’s Quest channel is set to be the first solus website sponsor of Freeview during May.Quest will be the first of the Discovery channels to air on the digital terrestrial TV service when it launches on May 14.As part of the new partnership, the Freeview website will feature a number of adverts on the homepage,… Continue reading Quest to sponsor Freeview website

Carphone Warehouse is set to buy the UK division of Tiscali for £236 million in a bid to create the UK’s largest residential broadband provider.The takeover, which is expected to be completed next month, will see Tiscali UK merge with TalkTalk – Carphone Warehouse’s ISP that serves around 4.25 million homes in the UK.Charles Dunstone,… Continue reading Carphone Warehouse is set to buy Tiscali UK

thelondonpaper racked up losses of almost £13 million and nearly doubled the size of its overdraft to over £26 million in the 12 months to the end of June 2008.News International’s NI Free Newspapers subsidy, which was specifically set up to publish the Murdoch-owned freesheet, reported a pre-tax loss of £12.9 million, according to accounts… Continue reading thelondonpaper cuts losses but doubles overdraft

IPC Media has launched its third international edition of interiors monthly title Living etc in India.The English-language magazine, which will be published by Images Group under a licence in India, is set to launch with a cover price of 100 Rupees (£1.35).IPC has also launched international versions of Living etc in Thailand and Cyprus.“The last… Continue reading Living etc launches in India

Afternoon freesheet thelondonpaper has relaunched its website with a fresh look designed to be more engaging to users.The new-look site, designed by agency Nomensa, features more advertising opportunities and allows readers to include their interactions with the paper on their Facebook page.Serena Kutchinsky, former managing editor of Time Out has been hired as editor of… Continue reading thelondonpaper revamps website

Carphone Warehouse has agreed a £236 million deal to buy the UK operations of Italian internet service provider Tiscali. Carphone Warehouse, which currently provides broadband services under its TalkTalk brand and also owns AOL UK, will be the UK’s largest home broadband provider with 4.25 million subscribers when the deal is finalised at the end… Continue reading Carphone Warehouse to buy Tiscali’s UK operations