More Industry News articles

Channel 4 and Five are bidding for the final high-definition slot on Freeview.Channel 4 and S4C have made a joint application to Ofcom that would see an HD version of Film4 broadcast between 11am and 4am, with an S4C children’s service shown between 7am and 11am.The broadcaster said that the remaining three hours could then… Continue reading Channel 4 and Five bid for final Freeview HD slot

In total, 34% of US adults online at home report that they view some type of video online at least weekly, including 11% who view video online daily, according to a new report from Leichtman Research Group. Overall (including those not online), 1% of adults view recent TV shows online daily, and 8% weekly –… Continue reading US online video viewing increases

MediaCom has retained its status as the number one media agency for the seventh year in a row, while Publicis agencies Starcom MediaVest and ZenithOptimedia have both slipped in the last year, according to Nielsen.Nielsen’s data shows that Starcom MediaVest and ZenithOptimedia each shed more than 15% of their media billings in 2008, along with… Continue reading MediaCom retains number one media agency status

UK consumers have become more welcoming towards email communication from marketers, according to new research by customer insight specialist G2 Data Dynamics. G2 found that 57% of consumers agree that email is their preferred channel of communication, with 60% of men veering towards email compared to 54% of women. The survey was conducted among the… Continue reading UK consumers becoming more welcoming towards marketing emails

Future is set to launch its second new title this year – a monthly magazine for triathletes called Triathlon Plus – following the launch of The Knitter last month.The magazine, which will hit the shelves on April 7 with a cover price of £3.99 and pagination of 148, will be produced in Bath and edited… Continue reading Future unveils second new magazine of the year

ITV is considering plans to sell its Freeview multiplex operating business SDN in a bid to save cash and focus on its core broadcast and television production business.ITV’s executive chairman Michael Grade has been evaluating a range of money-saving options ahead of the commercial broadcaster’s annual results next week, according to reports.The potential sale of… Continue reading ITV to sell Freeview slots business SDN

ITV could sell SDN, its digital television business, as it looks to raise extra funds. According to a report on MediaGuardian.co.uk, the sale could come as ITV executive chairman Michael Grade finalises plans to raise cash as the company faces falling advertising revenues and pressure from servicing its debt and pension fund. MediaGuardian.co.uk says that… Continue reading ITV could sell Freeview business

Living’s controversial reality programme following Jade Goody attracted more than 416,000 peak viewers on Sunday, which was also the day of her wedding to on-off boyfriend Jack Tweed.Almost 240,000 average viewers (a share of 0.99%) tuned in to see the episode of Jade between 8pm and 9pm last night, which was actually filmed two weeks… Continue reading Living’s Jade attracted over 416,000 viewers on her wedding day

UK consumers believe they are most likely to pay attention to online ads from the early evening onwards, according to a new survey by Lightspeed Research and the IAB. While the early evening was the best time of the day for all age groups, the IAB found that for younger audiences there was likely to… Continue reading UK consumers more likely to pay attention to online ads from early evening onwards

ITV has said that more users than ever would recommend its flagship website to friends.A visitor profile survey of 4,268 UK adult visitors to ITV.com in December 2008 has shown that most sections of the site had increased their Net Promoter scores – a measure of loyalty whereby visitors are asked if they would recommend… Continue reading ITV.com users “would recommend site to friends”