More than 70% of UK adults take more notice of mail that is aimed specifically and accurately at them, according to new research.The research, from direct marketing specialist GI Direct, found that receptiveness to personalisation was highest in Scotland and the South, while people in East Anglia and the North West appear more “jaded and… Continue reading Consumers take more notice of personalised DM
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BSkyB has expressed interest in buying the recently re-branded UKTV portfolio, which is currently 50% owned and operated by rival Virgin Media.Speaking at a conference in Florida, Sky’s chief executive Jeremy Darroch said that content companies are in Sky’s sights, according to reports.“We will look at acquisitions if we think they can advance our strategy,… Continue reading Sky expresses interest in UKTV acquisition
Clear Channel Outdoor’s worldwide revenue was flat year on year during 2008, although it fell 16% year on year in the fourth quarter. Revenue at Clear Channel’s international division was up by approximately $62.3 million in 2008, mainly brought about by movements in foreign exchange. There was, however, a slight revenue decline in the UK.… Continue reading Revenues flat at Clear Channel Outdoor
Ofcom today announced plans to back the development of ultra high-speed internet access across Britain in a bid to open up competition and clear the way for future investment.The media regulator has unveiled a series of new measures to develop broadband that runs at speeds in excess of 40 megabits per second, which is more… Continue reading Ofcom encourages expansion of ultra high-speed broadband
Havas has reported a rise in net income of 25% for 2008, to €104 million, with net debt down to €79 million. The group, whose operations include Euro RSCG, Havas Media and Arnold Worldwide, saw organic growth grow 4.7% while its operating margin was 12.1%, up from 8.2% in 2006. Havas said that its new… Continue reading Havas reports strong performance in 2008
Ofcom has today published a consultation on a local commercial radio format change request, received from Liverpool’s 24-hour speech radio station City Talk 105.9.Bauer Radio, City Talk’s owner, has proposed all-speech content at peak times, which would include weekend breakfast, weekend late breakfast and drivetime, but wants to add a mix of music and speech… Continue reading Ofcom considers City Talk’s format change
Bauer Media’s men’s lifestyle magazine Arena is being “suspended” in a move which could see the loss of 12 jobs.A four-week staff consultation has begun, which could lead to redundancies in editorial and advertising. The April issue, out next Thursday, will be the last.The magazine, which launched in 1986, had a circulation of 29,374 according… Continue reading Bauer Media’s Arena to close after 22 years
Investor Peter Thiel has revealed that Facebook was in takeover talks with Twitter last autumn, although disagreements over price and structure scuppered a deal.Twitter would have been paid for with Facebook stock, however, the two sides could not agree on a valuation of the company.In 2007, Microsoft bought preferred stock in Facebook valuing the company… Continue reading Facebook tried to buy Twitter
Screen Digest is forecasting UK advertising revenue to drop by 8.4% in 2009 as marketer’s confidence falls to its lowest point and several major client industries such as finance, retail and automotive retract budgets. As prices have hit an all-time low, TV advertising is set to decline by 7.7% in 2009, predicts Screen Digest. Amplified… Continue reading UK ad revenue to drop 8% in 2009
In February, a report from eMarketer revealed that more than 17 million households in the UK, or 67.2% of the total, will subscribe to various broadband technologies in 2009. This figure is an increase of almost 6.5% from the 16.1 million UK households using broadband in 2008 (see Boost in UK broadband use) In a… Continue reading INSIGHTanalysis: Media Healthcheck – February 2009
