More Industry News articles

Trinity Mirror has redesigned its 22 ultra-local sites in Teesside in a bid to integrate them with the main newspaper site and is also set to rollout the second phase of its mobile relaunch.The postcode specific sites, which originally launched in October 2007, have been redesigned to make it easier for readers to access news… Continue reading Trinity Mirror redesigns ultra-local sites

The mobile internet will finally come of age this year and mobile video will take off, according to predictions from the Mobile Entertainment Forum (MEF). The MEF also predicts that the industry will see greater pricing transparency for consumers, although mobile advertising still will not become mainstream. The MEF’s top ten trends for 2009 list,… Continue reading Top 10 mobile entertainment trends for 2009

TV listing magazine What’s on TV has joined forces with mobile entertainment specialists K2 Media to launch a new direct-to-consumer mobile service.The new mobile service is set to feature up-to-the-minute TV and sport lisings by region, including both Sky and Freeview, as well as upcoming soap storylines, TV news and gossip, and TV and film… Continue reading What’s on TV magazine signs new mobile deal

Yahoo! has launched a new mobile service intended to be a highly-personalised mobile starting point to the internet.Yahoo! Mobile will be available on the mobile web, as an app developed for the iPhone, and as an app developed for smartphones from Nokia, RIM, Samsung, Sony Ericsson and Motorola as well as those powered by Windows… Continue reading Yahoo! launches personalised mobile internet service

MySpace has unveiled a revamped mobile service to bring its mobile offering in line with the website’s redesign, which launched in June last year.The updated MySpace mobile site is supported in 13 languages and has been optimised for use on various mobile handsets with screen sizes of more than 176 pixels wide, according to reports.MySpace… Continue reading MySpace unveils revamped mobile service

Adspend levels in the UK will fall by 4.3% in 2009 at current prices, with the first upturn, a modest 0.3% rise year-on-year, set for Q2 2010, according to the Advertising Forecast, produced by WARC for the Advertising Association. The report found that online is the only medium likely to grow throughout this period, at… Continue reading UK adspend levels to fall 4.3% in 2009

The return of BBC’s popular drama Mistresses attracted more than 4.9 million peak viewers last night, securing BBC One with the highest ratings compared with its terrestrial rivals during the all-important peak slot.Around 4.8 million average viewers tuned in to see first episode of the second series, which is based around the tangled love lives… Continue reading New Mistresses attracts almost 5 million peak viewers

UKTV has signed a new marketing deal with clothes label Ted Baker to celebrate the much-anticipated relaunch of the UKTV People channel as Blighty.The marketing partnership, which is a first for Ted Baker and means the new channel benefits from exposure in the fashion retailer’s shop windows nationwide, is expected to run until March 23… Continue reading UKTV’s new Blighty launches with Ted Baker partnership

Channel 4 is moving a step closer to a joint venture with BBC Worldwide, as the broadcaster plans to combine its digital channels with some of the BBC’s commercial businesses.The broadcasters are thought to be joining forces to create 4 Worldwide, a joint venture that will comprise Channel 4’s E4, More4 and Film4 digital channels… Continue reading BBC Worldwide and C4 join forces

Two new national commercial digital stations could launch if regulation in the sector is cut, according to a leaked report.The report, by Ingenious Consulting and commissioned by the RadioCentre, suggests that commercial radio could launch a 24-hour national news and speech station and a national music-based entertainment service on the DAB platform, said MediaGuardian.co.uk.However, for… Continue reading Two new commercial DAB stations could launch if regulation is cut