At Advertising Week Europe, Ipsos and the IPA presented new research that shows heightened levels of anxiety about the climate among adlanders compared to the general public.
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Gaming developer Ubisoft and content platform History Hit have agreed an “always on” partnership.
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Analysis: Netflix is expanding the number of programmatic partners for advertisers beyond its once-exclusive deal with Microsoft, its president of advertising announced at this week’s upfronts.
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Amazon’s audiobook service Audible’s three-phase disruptive campaign for its title 1984 that “no page was left unturned’ in the campaign.
Rajar Q1 2024 analysis: Commercial radio reached a new record audience in the last quarter with 39.7m weekly listeners, according to Rajar figures.
Bauer’s Hits Radio Breakfast Show has quadrupled its weekly audience year-on-year, according to the latest figures.
Rajar Q1 2024 analysis: Ken Bruce’s mid-morning show on Bauer’s Greatest Hits Radio has reached 4.1m weekly listeners.