Everyone seems to be bingeing something on telly. But what do people who actually work in this sector watch?
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The panel hails from trade bodies, agencies and other companies, alongside The Media Leader’s editor-in-chief.
Analysis: Snapchat will look to help advertisers better measure their return on spend, with its first-party tools or by providing information for advertisers’ media mix modelling or multi-touch attribution reports.
Netflix is taking its advertising game to new heights with a new partnership with Google that transforms the series “Emily in Paris” into a shoppable fashion extravaganza
A YouGov survey has revealed the worst popularity ratings for X (formerly Twitter) in the two years since Musk first declared his interest in taking over the platform.
Exclusive: Goldson is setting up a business with the broadcaster as his first client.
GARM’s closure raised many concerns. But this is the time to double down on cross-industry collaboration, engage with trade bodies’ crucial work and use your company’s voice to make advertising better.
Watch: Ally Owen believes the industry still has a “narrow field of vision” when it comes to recruiting talent.
Media mogul Edgar Bronfman Jr. is preparing a bid for National Amusements, the controlling shareholder of Paramount Global
Meanwhile, a new prominent right-hand-side box will allow users to find other sources more easily.
