Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?
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Advertisers will now be able to target their spots through more categories, 18 off-the-shelf audiences as well as custom audiences.
The integration will include reports against more than 500 audience segmentations across the video-sharing platform.
The Wall Street Journal, along with sibling titles Barron’s and MarketWatch, will join the UK publisher alliance.
The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.
Wavemaker ECD Ann Wixley and Bloomberg’s Duncan Chater join Omar Oakes to explore breakthrough thought-leadership solutions and building valuable custom content that promises to convey your brand’s unique value proposition through the art of storytelling.
| Maria Iu
Ryan Afshar, head of publisher and programmatic platforms (international), calls for more collaboration in the connected TV sector.
Industry leaders united at The Future of Brands to discuss whether the disciplines should get back together.
Goodstuff, F&B and Right to Equality collaborated on a lobbying campaign to change 20-year-old UK sexual offence legislation.
In a conversation with Jack Benjamin, tech and media consultant Rhys Hancock gives his perspective on whether agencies are well-suited to planning and buying gaming inventory.