A new consortium of influencer marketing trade bodies wants to better collaborate and standardise the industry, including by improving ad disclosures and addressing the growth of ‘kidfluencers’.
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The IPA Bellwether Report revealed “vim and vigour” regarding UK businesses’ intention to expand marketing spend, according to director-general Paul Bainsfair.
Christian Juhl will take on the role of president, corporate development.
Across Reach publications, 45% of Euro finals coverage and 56% of semi-final coverage was blocked from receiving advertising, having been wrongfully deemed “not brand safe”.
The organisation has increased its reporting sample of UK households from 5,150 to 7,000 to now include approximately 16,000 people.
| Maria Iu
Latest research shows improvement from 2021, but more than half of the population still either views it negatively or is indifferent.
Analysis: Sandy Welsch’s appointment is significant for two reasons.
A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky.
The solution connects telco partners, publishers and brands through a first-party data identifier to deliver audiences that have provided consent for marketing purposes.
The current BBC charter ends in 2027.