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The move seeks to minimise fraud by ensuring ads are being seen by real people.

The sales house has released a whitepaper to break down “effectiveness barriers” between advertisers and cinema.

Acast has reported organic net sales growth of 13% in 2023, despite a “weakened economy” affecting global advertising markets. 

The TV audience measurement body has chosen BVA BDRC to carry out a study to help shape the future of CFlight.

The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.

What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?

They show the ability a media channel has to change perception about a brand, otherwise known as signal strength, according to Richard Kirk, EssenceMediacom’s joint strategy officer.

What does Disney’s investment in the Fortnite maker mean for the two companies and for advertisers?

Other political figures including Lord Grade, Lucy Frazer and Chris Bryant also offered their visions for the future at LEAD 2024.

Duncan, who has been CEO of UK publishing unit since 2020, will be replaced by Helen Morris and Steve Prentice.