Interview: The DMG Media vice-president explains why MailOnline has belatedly begun to embrace long-form video on YouTube and speaks about why direct traffic has become increasingly rare — and valuable.
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Starcom’s Vanessa Jarrad won the battle of the Future 100 manifestos at The Future of Media London after her “Empowering Voices” pitch took won the live audience vote.
Stuart Mays, Global’s longstanding director of commercial strategy, is leaving after 16 years to launch a new platform for music artists.
The lawsuit, filed in August, led to the dissolution of the Global Alliance for Responsible Media. Critics say Unilever’s settlement is akin to kowtowing to a bully.
Analysis: WPP’s partnership with Roblox is an admission that gaming strategy has lagged changes in consumer behaviour.
| Maria Iu
The outgoing Global CEO reflected on his career in a wide-ranging interview at The Future of Media London.
Omar Oakes, founding editor of The Media Leader, is leaving the title to pursue freelance and consulting roles.
The audience measurement company has hired the former Ebiquity insight chief as UK solutions director.
As Google awaits a verdict on its adtech trial, business analyst Rocco Strauss considered options for the future of its adtech business, including what a forced break-up might look like.
Croud chief strategy officer Avinash Kaushik passionately argued that the vast majority of current media planning practices fail to focus on outcomes.