Yannick Bolloré will join us in London next month for The Future of Media as one of our headline speakers at the UK’s market leading conference for media and advertising.
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Richard Dawkins, Bauer Media president of audio, has stepped down due to “differing ideas around the next phase of transformation” of its business.
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There are three main factors underpinning whether someone trusts advertising, according to the latest study by think tank Credos.
The Effectiveness Accreditation was launched in 2021 as a biennial programme with the goal of delivering distinction to agencies that “understand that marketing is an investment which needs a return, and not purely a cost”.
What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?
In response to the ‘stranglehold’ big tech has on the digital publishing industry, publishers may look toward micropayments as a way to diversify their business models. But are they proven to work yet?