More Industry News articles

Sir Martin Sorrell has implored advertisers and marketers to “pick your geographical battles” as they look toward future-proofing their strategies.

The Future 100 Club Class of 2023 has been revealed after a record number of entries and it paints a very bright future for talent in our industry.

Ozone CEO Damon Reeve joins host Jack Benjamin to discuss how publishers are navigating a pivot away from reliance on social media to build their brands and diversify their revenues.

The Guardian has launched its “biggest European campaign” to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.

Barb, the industry’s TV audience measurement body, has upgraded its Application Programming Interface (API) to include BVOD, SVOD, video-sharing and non-TV device data.

Apple has topped IPG’s FutureBrand Index 2023 as the most “resilient” brand.

Sky has urged the UK government to commit to five key policy priorities in order to inject an extra £10bn into the UK economy.

Footballco’s SVP sales shares the advertiser he would love to work with and the best advice he has ever been given.

Certain demographic audience segments are becoming harder and harder for media researchers to reach. But why? And what can be done to tackle it?

Newsworks, the marketing body for newsbrands, has appointed two hires to its insight team.