A 60-second TV ad with Cher making surprise appearances in different programmes will run on ITV, Channel 4 and Sky.
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The solution connects telco partners, publishers and brands through a first-party data identifier to deliver audiences that have provided consent for marketing purposes.
The current BBC charter ends in 2027.
Barb data shows that Channel 4 non-linear reach was up 9% for TV sets and 4% for other devices in June.
Analysts explain why the presumed Vivendi offshoot could be a good fit with the London Stock Exchange and how the capital has moved to attract more investment.
King Charles delivered a message to News Media Association members to mark the 10th anniversary of the organisation.
Watch: Toyota and Allianz’s sponsorship idents for the competition will have accessibility features “baked in”.
A case study by GroupM, PubMatic and SeenThis found the campaign reduced carbon emissions through making the digital supply chain more efficient.
The start-up is launching a Chrome extension that would replace banner ads on publisher websites with personalised notifications about musical artists. The AOP recommends publishers give the solution a look.
Kate Harris, former CEO and current regional director at Nabs, talks to Omar Oakes about the challenges of managing work-from-home stress and the benefits of art and creativity for mental wellbeing.