The Telegraph’s chief commercial officer shares how she started her career in media and what she is most proud of from the last year.
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Ofcom’s proposals to increase the amount of ads that ITV and Channel 4 can broadcast will cost £180m a year in ad revenue for non-public service broadcasters and hit niche channels hardest, according to research by multi-channel broadcasters.
With a growing abundance of media audience data, advertisers and agencies must not lose sight of the importance of transparency, objectivity, and accountability, according to a new IPA whitepaper.
Spotify has launched a free one-stop measurement solution across its podcast and music ad formats for agencies and advertisers to assess their digital audio investment.
Retailers and brands want retail media networks to have a better quality advertiser experience, range of inventory, data collaboration, measurement and targeting capabilities, a Publicis Groupe survey has revealed.
In her new role, Privodanova will be responsible for building and scaling Pinterest’s advertising business across the region, reporting to chief revenue officer, Bill Watkins.
Advertiser trade body ISBA has partnered with the Influencer Marketing Trade Body (IMTB) to promote the Influencer Marketing Code of Conduct for wider adoption.
Advertisers will be able to block publishers who do not meet a brand’s sustainability targets from their digital ad campaigns, using tools launched by purpose-led platform Good-Loop.
Some of the world’s most influential out-of-home leaders discussed how collaboration, audience measurement, and automation is the way forward for the medium, reports Ella Sagar from Lisbon.
In brief: The industry’s mental health charity raised the money to advance the mental wellness of everyone working in advertising, marketing and media.