More Industry News articles

UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.

The move continues the digital-first media agency’s acquisition spree in recent years and expands its APAC footprint.

Analysis: Netflix does not disclose its ad revenue, but it would likely be relative peanuts, while subscription pricing and content remain crucial.

Acast founders Karl Rosander and Måns Ulvestam are looking to popularise a pay-per-article model in Europe and beyond – and believe they have the tech to do it.

Jolt Digital founder and CEO Sebastien Lepez discusses a new initiative to turn job cuts into a positive opportunity for skilled media workers.

After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.

TikTok wants to be known as a “full-funnel” solution that provides brands with more than just performance advertising based on last-click attribution.

While the news industry faces many challenges, the biggest threat is advertisers’ lack of support, says Jamie Credland.

The media owner has appointed Christopher Samsinger as Germany CEO.

Reddit’s North America senior managing director joins Jack Benjamin to discuss the future of the platform, its usefulness to advertisers attempting to reach niche communities and whether changes made to please advertisers risk alienating its existing user base.