GroupM’s global advertising growth estimate for 2023 remains unchanged from its December 2022 forecast at 5.9% growth, behind expected 7.0% global inflation.
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A growing chorus of former employees are beginning to speak out against Elon Musk’s ownership of Twitter as he continues to undermine the platform’s content moderation.
Former Experian and GroupM tech leader Javier Campos will join Fenestra to deliver proprietary AI in a programmatic environment.
A theme running through the World Out of Home Organisation conference in Lisbon this week was how OOH can surpass its current share of global adspend over the next five years.
Global approaches are supposed to standardise ways of working, but in standardising, advertisers are going to miss huge opportunities to drive home competitive advantage, writes Wayne Blodwell.
Tom Goddard, president of the World Out of Home Organisation, announced today at its Global Congress he would be stepping down over the next year.
Tesco Media and Insight Platform has launched a media partnership in which FMCG brands can use Clubcard data to deliver personalised ads on Pinterest.
The website launch comes as part of publisher Reach’s plan to expand its titles into the American market.
TV pricing will in the US will deflate by 2% in 2023, a new report from media audit consultancy ECI Media Management has revealed.
Although the world’s eyes being on Apple Vision Pro, The Media Leader’s eyes have been firmly on AI and MED-AI this week will tell you everything you need to know.