US subscribers who have a bundle with Disney+, Hulu and ESPN+ are less likely to churn than those who subscribe to only Disney+, research has found.
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Patrick Affleck, UK CEO of Havas Media Network, talks to The Media Leader about key leadership skills, the importance of sustainability in media, and why positivity is returning to advertising in the second half of 2024.
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As part of the deal, the media-agency group will gain the Institute’s latest research ahead of the rest of the industry.
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Channel 4’s latest wave of its five-year Mirror On the Industry research concluded only one in 10 transgender people felt brands supported their community.
After months of merger discussions, Paramount Global and Skydance Media have reached “a definitive agreement” to form New Paramount.
Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.