More Industry News articles

A new study by Global has found campaigns that use a variety of large screen outdoor formats build more brand awareness and experience “a multiplier effect” across categories.

While 29% of US teens own a VR headset, only 4% of this group reportedly use it on a daily basis and only 14% use it on a weekly basis.

In brief: Jo Rigby joins the IPG Mediabrands’ agency Mediahub as head of growth and marketing for UK operations.

In brief: More than 12 FMCG advertisers, including Unilever and PepsiCo, are now part of the trial for ITV Adlabs’ retail-media solution, Matchmaker.

WeAre8’s chief commercial officer shares who her best friend in the industry is and the deal she is proudest of in her career.

Thinkbox has commissioned renowned advertising strategist and The Media Leader columnist Laurence Green to produce a study of what prevents advertising from reaching its full creative potential.

Audience intelligence platform NumberEight and in-game audio ad solution provider Odeeo are launching a platform dedicated to lifting women in tech.

Richard Shotton, the author of ‘The Choice Factory’ and ‘The Illusion of Choice’, discusses his new book and what marketers can learn from studying psychology.

RTL Group’s adtech development unit Smartclip has launched a fully programmatic ad break for addressable TV, which would give European broadcasters the ability to target audiences across the continent.

Adludio has secured a £2m investment to launch a fully automated version of its AI-powered mobile advertising platform.