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The division incorporates a “fully blended” editorial and commercial team that will look to serve multimedia content both to audiences and advertising partners.

The7stars planned the campaign around the younger demographic’s interest in physical media through OOH activations, but sought to maximise reach via social media.

Westfield 3D execution runs alongside OOH activity across London and major shopping centres.

The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.

Industry trade body Outsmart reported total OOH revenue reached £1.3bn, almost even with the pre-Covid market.

The BBC is considering introducing ads in selected podcasts on commercial sites in the UK, but there is some criticism to the news.

Sky Media’s client and marketing chief shares her dream Glastonbury line-up and what’s coming up in conversations with clients.

MTM research also found that churn rates remain a concern, with users reporting “content fatigue”.

UK creators would lose valuable international engagement should a US TikTok ban come into effect, potentially impacting the scale of future brand deals.

Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.