Ocean Outdoor’s new “Headliner” digital out-of-home package offers a way for brands and agencies to leverage cinema and TV ads in an outdoor environment.
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The UK’s largest cinema ad sales house has adopted a new audience currency which will be compiled into quarterly reports on the Connected platform.
In brief: This marks the first time the World Out of Home Organization (WOO) Global Congress has been held in South-East Asia.
Advertisers still seem hesitant to get involved long-term in the Women’s World Cup, which kicks off in just under three weeks’ time, according to media experts and planners.
Reddit wants to become a serious ad platform, but hell hath no fury like a Redditor scorned.
MailOnline has grown its audience 3% to 25.2 million readers, surpassing The Sun and The Mirror.
The alpha trial is set to commence in July with EE, L’Oréal, PepsiCo, P&G and Unilever participating, and with data from digital video, digital display and linear TV.
The new measure, ECOzone, is being launched as part of Ozone’s fifth anniversary as a publisher ad sales platform.
Review: Madison Avenue Makeover is an exciting and thoughtful book that is well worth a read for an industry grasping for new ideas. By Ahmed Elkady.
Leaders across our industry to write a short review on books they would personally recommend. This week we here from Phil Rowley, Hamid Habib, Jean-Paul Edwards, Jan Gooding and Michael Farmer.