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Lauren Ogúndèkó is on a mission to “debunk” myths about AI in media this year.

EssenceMediacom’s joint chief strategy officer, Richard Kirk, sits down with Ella Sagar to unpack what “signal strength” means and why it is more enduring than other measures that media planners use.

The Holocaust Memorial Day Trust has taken over OOH sites nationwide to invite passers-by to remember genocide victims.

The UK business surpassed 2019 revenue levels, with a record Q4 for the company.

In its results, Publicis reported that both full-year and Q4 growth exceeded expectations.

The year ahead, according to Wavemaker UK CEO Kelly Parker, is going to feature more “noisy” conversation around AI and clients worried about being left behind amid advances in tech and measurement.

Analysis: BeReal is launching features aimed at attracting brands and celebrities to the platform. Will advertisers care? And will users loathe an influx of attempts at “authenticity”?

Combining OOH on the Tube with large-format roadside digital screens has incremental impact on brand and performance outcomes, particularly for luxury buyers, according to new research. 

Kara Osborne also cites “trust and belonging” as key issues.

Pay.UK’s Current Account Switch Service, has added Twitch to its plan for the first time to target “hard-to-reach young adults”.