Major advertisers are having to chase “thinner and thinner margins” as content production becomes “solved” due to rapid advances in AI tech and insights, a leading data analyst for Heinz has claimed.
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Reach audience and content director Anna Jeys speaks about the challenges in building audiences across social platforms, and the need to reach younger audiences on their own terms.
Green brings 30 years of experience in the advertising and cultural sector to the role, where he will lead the IPA’s Effectiveness Pillar.
In brief: Channel 4 and Lloyds Bank have have pledged to award free TV airtime to businesses owned by Black people.
Nationwide’s head of media will be leaving the company after more than 15 years.
ITV will offer advertisers a free ad campaign measurement service as part of a range of measures designed to help advertisers prove the effectiveness of TV’s contribution to a brand’s sales.
In brief: Katrin Robertson, leader of the World Out of Home Organisation’s Sustainability Taskforce and CEO of BlowUp Media, will sit on a panel to dive into the subject along with five other experts.
In brief: Liz Wynn will lead The Guardian’s global digital reader revenue strategy and report directly to CEO Anna Bateson.
The Media Leader team is excited to announce the launch of The Media Leader Café at Cannes Lions as we build out our international coverage at the world’s biggest media and advertising industry event.
A new study from MediaSense found that media agency staff overwhelmingly believe the current pitch process is excessively exhaustive and time consuming.