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National commercial speech radio station talkSPORT is to launch a digital magazine aimed at extending the brand beyond radio.Titled talkSPORT Magazine, the weekly online-only publication will be delivered to subscribers’ in-boxes once a week. Readers will be able to sign up for delivery of the magazine by e-mail or access it through the station’s website,… Continue reading talkSPORT To Launch Digital Magazine

World adspend will grow 6.6% in 2008, according to a new forecast from ZenithOptimedia, up slightly from the 6.5% growth predicted in its March forecast. The credit crunch continues to worry investors, consumers and advertisers in Western markets, so Zenith has downgraded its forecasts for ad expenditure growth in 2008 from 3.7% to 3.5% for… Continue reading Developing Markets Propel World Ad Expenditure Growth

GroupM has revised down its 2008 ad growth forecast to 4% from 6%, adding that – excluding internet – traditional media revenue will fall 2% this year and 2% in 2009. TV advertising is expected to fall 2% in both 2008 and 2009, with national newspapers also down, by 3% this year and 4% next… Continue reading GroupM Revises Down 2008 Ad Forecast

Last night was the European Championship final on BBC One, with Spain running out worthy 1-0 winners against a pedestrian German side.A peak of 11.2 million adult viewers watched the game, a 45.7% share of the audience, while an average of 8.2 million (a 37.7% share) stayed with the coverage for its full three hour… Continue reading 11.2m Tune In For Football Final

Trinity Mirror has announced that its online revenues for the 26 weeks ending June 29 grew by 24.4% on an underlying basis. In a trading update, the publisher also said that it will continue to invest in digital and the ongoing capital investment to implement its new operating model across the group. It added that… Continue reading Trinity Mirror Announces Trading Update

Nestlé, Sky, Magners, Paramount, InBev and Dewynters have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor’s new digital media opportunity on the London Underground.From today giant cross-track screens (the equivalent of 14 ft TV screens) will beam soundless commercial content in full motion and HD quality at 23 sites at five… Continue reading CBS Outdoor Launches Cross-Track Projection

Companies can significantly increase the effectiveness of their customer magazines by altering frequency, pagination and distribution methods, according to a new study from Royal Mail. To continue its support of the customer publishing industry, Royal Mail has worked with Association of Publishing Agencies (APA) and Millward Brown to analyse the impact of these three key… Continue reading New Research Looks At Increasing Customer Magazine Success

Companies can significantly increase the effectiveness of their customer magazines by altering frequency, pagination and distribution methods, according to a new study from Royal Mail.To continue its support of the customer publishing industry, Royal Mail has worked with Association of Publishing Agencies (APA) and Millward Brown to analyse the impact of these three key variables… Continue reading New Research Looks At Increasing Customer Magazine Success

Tim Davie, director of the BBC’s marketing, communications and audiences division, is to take over from Jenny Abramsky as director of audio and music at the corporation.In his new role, Davie will oversee BBC Radios 1, 2, 3, 4, 5 Live and the BBC digital radio stations 1Xtra, 6 Music, BBC 7, 5 Live Sports… Continue reading Tim Davie To Take Over From Abramsky

Lawson Muncaster, managing director of morning business freesheet City AM has been confirmed as a panellist at MediaTel Group’s ‘Future of National Newspapers’ seminar, which takes place on July 1 in Westminster.Muncaster joins fellow panellists Rich Mead, assistant managing director of Metro Newspapers, Alex DeGroote, analyst at Panmure Gordon, Dominic Williams from Carat and Dominic… Continue reading City AM MD Confirmed For ‘Future of National Newspapers’ Seminar