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ITV has hired Richard Parboo as new head of agency sales strategy in the online sales team, which covers itv.com and Friends Reunited.Parboo has left his role as head of networks for MySpace to concentrate on ITV’s online and broadband strategy.Parboo became one of the first hires in the commercial team during Fox Interactive’s start… Continue reading ITV Appoints New Sales Head

Titan Outdoor is launching a £2 million roll out of over 100 digital six-sheets at major train stations across London.Titan said that this marks the first phase of its digital expansion across its UK rail estate, building on its Transvision network established in 2002.The new digital six-sheets (known as D6s) use 65-inch high definition screens,… Continue reading Titan Invests In Digital Roll Out

Magna’s latest global ad forecast predicts worldwide advertising spending will rise 4.4% this year, with the UK forecast to see 3% growth. Adspend in the US is predicted to rise 2%, with growth in most developed industrialised countries expected to be quite modest. However, emerging countries such as China, Russia, India and Brazil will push… Continue reading Global Adspend To Grow 4.4% This Year

GCap Media’s Capital 95.8 has signed a major sponsorship deal with leading make-up brand Rimmel London, to support their summer series of exclusive gigs.The CapitaLive Summer Tour, which kicked off yesterday and runs until the end of August, will feature gigs from bands and artists including Duffy, Scouting for Girls, Adele, The Feeling and The… Continue reading Capital 95.8 In Gig Sponsorship Deal

London’s Magic 105.4 has been named station of year at the Arqiva Commercial Radio Awards, an event organised by RadioCentre – the industry body for commercial radio.Bauer managed to bag three wins at the ceremony, held at the Royal Lancaster Hotel in London yesterday, with awards handed out to Neil Fox, Andy Roberts and Magic.Neil… Continue reading London’s Magic 105.4 Scoops Station Of The Year Award

Microsoft would be willing to re-enter takeover talks with Yahoo! but only if the company replaces its board of directors at its annual meeting on August 1. In a statement, Microsoft said that it “would be interested in discussing with a new board a major transaction with Yahoo!, such as either a transaction to purchase… Continue reading Microsoft Could Return With Yahoo! Bid If Board Changes

Microsoft has released a statement confirming it is willing to renew a deal with Yahoo! if it replaces its board of directors at its annual meeting next month.The software giant has reinstated its interest in acquiring Yahoo!, saying: “Microsoft would be interested in discussing with a new board a major transaction with Yahoo!, such as… Continue reading Microsoft Set To Re-Enter Talks With Yahoo!

Ofcom has banned the Nestle cereal credits from GMTV weather following a complaint against its claim “helping you get the three servings of wholegrain you need everyday”.Ofcom’s rules state that sponsor credits must be distinct from advertising – “Specific or detailed descriptions of a sponsor’s business or products are likely to be viewed as promotional… Continue reading GMTV Censored By Ofcom

Bauer Advertising digital sales director Bruce Daisley has left the company as part of ongoing redundancies at the publisher.Sales director of magazines Jason Trout has also left the company as part of a wider restructuring of the publisher following its purchase of Emap in 2007.Bauer purchased Emap’s magazine and radio divisions for £1.14 billion last… Continue reading Daisley Leaves Bauer

Integrating dynamic advertisements into videogame environments provides brands a measured lift in overall consumer awareness and opinion of the products they are exposed to during game play, according to a new study conducted by Nielsen BASES and Nielsen Games on behalf of IGA Worldwide. The study found that consumers reacted positively to in-game ads: 82%… Continue reading In-Game Ads See Positive Response