Primetime and scheduled TV are losing their impact as consumers create their own entertainment lineups, according to a report from eMarketer. Digital video recorders (DVRs) and video-on-demand (VOD) allow viewers to create their own schedule while at the same time, the slowing economy drives advertisers to demand the greatest return on their advertising investments. VOD… Continue reading Scheduled TV Losing Impact
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Bauer Consumer Media has appointed Mic Wright to the newly created post of front section editor at Q magazine.Wright will be responsible for editing and evolving the new front section of the magazine.He previously held the position of news editor at Stuff magazine and has also worked for Pensions World as well as freelance for… Continue reading Wright Appointed Q Magazine Front Editor
TNS has rejected a third bid from WPP Group valuing the market research company at almost £1.1 billion. The bid was made yesterday, the same day that the Takeover Panel gave the company a July 9 deadline to make a firm offer for TNS. TNS, which has already agreed a nil-premium merger with GfK, said… Continue reading TNS Rejects Fourth WPP Bid
City AM could go national at the end of this year, according to Lawson Muncaster, the title’s managing director.Speaking at yesterday’s MediaTel Group ‘Future of National Newspapers’ seminar, Muncaster told the assembled audience about possible plans for expansion to the rest of the UK – outside of its current London positioning – and spoke about… Continue reading City AM Set To Go National
Bauer Advertising and Coca-Cola Great Britain have joined forces to run a summer promotion campaign on Kiss radio called ‘Kiss does summer “on the coke side of life”‘.It is set to focus on Kiss’ summer of events and involves an interactive multi-platform campaign across the Kiss network and the www.totalkiss.com/summer website.It will feature video highlights… Continue reading Kiss 100 And Coca-Cola Sign Exclusive Summer Promotion Deal
There are under three million people in the UK who are using mobile internet, according to new data from Point Topic. Point Topic asked 2000 people from across the UK if they had accessed the internet on a mobile device during May. It found that just 6% of the general adult population, equivalent to 2.9… Continue reading Under 3m People In UK Use Mobile Internet
RAJAR has published its Podcasting and Radio Listening via the Internet Survey today, showing listening figures are up again.The study reveals that 14.5 million people listen to the radio via the internet, up from 12 million in November last year and six million people have downloaded a podcast, up from 4.3 million.It’s the second survey… Continue reading RAJAR Releases New Podcast And Online Radio Survey
US anti-trust regulators have begun an investigation into the search advertising partnership between Yahoo! and Google. The investigation will look at whether the $800 million (£403 million) a year deal restricts competition in the market. A report in the Washington Post said that Justice Department investigators behind the anti-trust probe will take evidence from Google,… Continue reading US Regulators Investigate Yahoo!/Google Deal
Sky News has relaunched its website in an attempt to make it a “dynamic, video-rich site for breaking news and information”.The new look site includes an online community allowing users to set up profiles and blogs from presenters Eamonn Holmes and Dermot Murnaghan.There is also a feature called Choose Your News which allows users to… Continue reading Sky News Relaunches Website
Facebook is the fastest growing site in terms of total UK minutes, according to a study released today by Nielsen Online.It is the only website to increase its total minutes by over 200,000 – growing by 1.8 billion minutes in a year.Only 10 websites and applications have averaged at least 500 million UK minutes per… Continue reading Facebook Is The Fastest Growing Site In The UK
