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Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to a new report from the Online Publishers Association (OPA). Additionally, “beyond-the-banner” forms of online advertising such as video, sponsorships and rich media also outpaced industry norms when placed on branded content sites. “It’s an… Continue reading Branded Content Sites Outscore Internet Industry Norms

Freesat, the joint free satellite service from ITV and the BBC, has appointed ITV director of group development and strategy Carolyn Fairbairn as its new chairman.She will take over when the current Freesat chairman, Tim Davie, steps down from his role at the organisation in September, following his appointment as BBC director of audio and… Continue reading Carolyn Fairbairn Appointed New Freesat Chairman

Media agencies are “very excited about behavioural targeting” according to Matt Simpson, talking at the AOP Behavioural Targeting Forum held in London on Wednesday.Simpson, chairman of the IPA Digital Media Group and head of OMD Group Digital, said behavioural targeting “should be able to do huge amounts”.He added: “The great thing about behavioural targeting is… Continue reading Agencies “Very Excited About Behavioural Targeting”

Nicki Lynas has been appointed as the Internet Advertising Bureau’s (IAB) new head of research.Lynas, former senior manager in the Entertainment & Media practice at PricewaterhouseCoopers, will take up the role on September 9.Reporting to Guy Philipson, Lynas is charged with driving the organisation’s research and planning programme, as well as overseeing the IAB/PwC adpsend… Continue reading IAB Appoints New Head Of Research

BSkyB added 92,000 net new customers in the three months to the end of June, taking its total base to 8.98 million, with group revenue for the year growing 9% year on year to £4.9 billion.The fourth quarter saw the company add 200,000 net broadband subscribers, taking its total subscriber figure to 1.62 million.It also… Continue reading BSkyB Adds 92,000 New Customers

Investment bank Cowen has lowered its estimate for US online ad market growth to 16% year on year, from its previous projection of 19%.Cowen forecasts that the US search market will grow 22%. With Google predicted to account for 45% of the incremental growth in the US online ad market in 2008, compared with 12%… Continue reading US Online Ad Market To Grow 16%

The video search engine, blinkx, has launched a new remote search tool, which enables users to find and watch their favourite TV shows, from any channel, free online.blinkx’s Remote service searches the web to find all legal episodes of television programmes from the catch-up services, including BBC, ITV, Channel 4, Five and other channels.The company… Continue reading Blinkx Launches New Web TV Search Tool

eBay has hired digital agency Essence to handle its online planning and buying account. The deal also includes working with the eBay’s long-term media partners, as well as handling its creative advertising. Torsten Schuppe, marketing director of eBay in the UK, said the agency had the ability to combine creative ideas in digital media with… Continue reading eBay Hires Essence To Handle Online Planning And Buying Account

BSkyB’s group revenue for the year ending June 30 was up 9% year on year to £4.9 billion. Group operating profit was £752 million, in line with analyst expectations. Quarterly annualised churn fell by more than two percentage points year on year to 9.8%. The company added 92,000 net new customers in the three months… Continue reading Sky’s Revenue Hits £4.9bn

Trinity Mirror has announced a £27.4 million fall in pre-tax profit to £70.8 million for the past six months. For the six months ending June 29, revenues fell by almost £7 million year on year to £460.8 million Operating profits fell 21.7% at the company’s regional newspaper division, to £45.5 million, while the national newspaper… Continue reading Trinity Mirror Sees Pre-Tax Profits Fall