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A new study has revealed that 45% of search engine marketers do not integrate their search marketing efforts with offline channels. The iProspect study, conducted by JupiterResearch, found that just over half of search engine marketers (55%) intentionally integrate their efforts with at least one offline marketing channel. Specifically, that integration most often takes place… Continue reading Search Engine Marketers Not Integrating With Offline Channels

The Secret Millionaire banked more than 4.5 million peak viewers for Channel 4 last night, ahead of BBC One and ITV1 for the last 45 minutes of the show.The popular reality programme saw property tycoon and millionaire, Nick Leslau, help people with severe disabilities in Glasgow.However, BBC One’s one-off documentary, Pedigree Dogs Exposed, came a… Continue reading The Secret Millionaire Banks The Top Spot

The Outdoor Advertising Association (OAA) has announced that outdoor ad spend has slipped 1.6% year on year, falling for the third consecutive quarter.Outdoor ad spend fell by 6.9% in Q1 compared with the same period in 2007, which was the biggest decrease in the sector in the last six years.Alan James, chief executive of the… Continue reading Outdoor Ad Spend Falls Again

BSKyB is adding seven new high-definition channels to its Sky+ HD service next month.The seven channels will take the satellite broadcaster’s total number of HD channels to 26, with six of the new offerings bolstering Sky Movies, while the seventh will be an HD version of Sky Real Lives.Genres covered by the new movie channels… Continue reading Sky To Launch Seven New HD Channels

BBC Radio 1 has announced a number of line-up changes to its schedule, with Sara Cox and Edith Bowman returning and Dick and Dom leaving.The station said the pair would leave their Sunday morning show next month to “pursue other projects”.Their departure has made way for a number of changes, including the introduction of two… Continue reading Radio 1 Shakes Up Its Schedule

Nielsen Online has unveiled new figures on how fans around the world have used the internet to follow the Olympic games in the first week of competition.Fans from across 10 countries* measured by Nielsen Online visited the official website of the Beijing games, at a rate of nearly 930,000 per day, with traffic exceeding one… Continue reading Fans Following The Olympics Online

The BBC’s commercial arm, BBC Worldwide, is launching a YouTube channel for its hit show Top Gear.The channel, which can be found at youtube.com/topgear, will feature clips from the show as well as interviews with celebrities.The new channel marks the first time the programme has been given a dedicated presence on the site, although BBC… Continue reading Top Gear Gets Dedicated YouTube Channel

BBC One raced ahead of the competition yesterday, gaining the largest audience share all day with its popular Olympics coverage, as well as in the evening with Eastenders and New Tricks.The penultimate episode of New Tricks banked more than nine million peak viewers, with an average 36% audience share, between 9pm and 10pm.Eastenders also pulled… Continue reading New Tricks Proves To Be A Winner Again

New research on changing news audiences in the US reveals that one in 20 Americans say they do not watch TV on a typical day.The Pew Research Center report also found that the percentage of Americans who regularly read newspapers has fallen from 58% in 1993 to 34% in 2008.In addition, respondents who said that… Continue reading New Research Looks At Changing Media Habits In The US

The Competition Commission has received mixed submissions to its inquiry into the proposed video-on-demand venture by BBC Worldwide, ITV and Channel 4, Project Kangaroo.Google has supported the project, saying it does not expect it to have a negative impact on competition or customers, while Joost has complained that Kangaroo’s partners will unfairly benefit from the… Continue reading Competition Commission Gets Mixed Views On Kangaroo