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News International has cut the price of The Sun across the UK to 30p today.The move comes less than a month after the company increased the price of the paper in London and the south-east by 5p to 30p, following its 0.8% year on year increase in the latest ABC figures (see The Sun Ups… Continue reading The Sun Slashes Its Cover Price Across The UK

JCDecaux has announced that its revenues for the six months ending June 30 were up 4.8% year on year to €1.067.6 million. Excluding acquisitions and the impact of foreign exchange, organic revenue growth was 9.5% reflecting a strong second quarter, said the outdoor giant. Core advertising revenues, excluding revenues related to the sale, rental and… Continue reading JCDecaux Reports H1 Revenue Rise

Royal Mail is launching a new direct mail campaign designed to heighten awareness of its range of DM campaign solutions.The mail pack, which will also have a dual function as a ‘leave behind’ for Royal Mail’s sales team, is designed as a ‘DM seedbox’.The variety of products and services are covered in a set of… Continue reading Royal Mail Promotes Media Portfolio Through New Campaign

Sir Martin Sorrell’s WPP Group has made a £1.08 billion formal hostile takeover bid for Taylor Nelson Sofres to shareholders, following four earlier rejected bids. WPP hopes the bid will finally put an end to TNS’s planned merger with its German rival company, Gfk. WPP’s statement said: “WPP announces that the offer document containing the… Continue reading WPP Makes Hostile Takeover Bid For TNS

WPP has made a £1.08 billion formal hostile takeover bid for Taylor Nelson Sofres to shareholders, following four earlier rejections by the market research company.Sir Martin Sorrell’s WPP Group hopes the bid will finally put an end to TNS’s planned merger with its German rival company, Gfk.WPP’s statement said: “WPP announces that the offer document… Continue reading WPP Makes Formal Hostile Bid For TNS

Manufacturers and consumer groups have criticised a government switchover scheme, which was designed to help elderly and vulnerable viewers make the switch to digital, for being ‘stressful and confusing’.BSkyB secured a deal to aid the switchover in June, which sees them receive licence fee money to supply low-cost set top boxes for older and disabled… Continue reading Switchover Scheme Comes Under Fire

Associated Newspapers has launched an electronic version of its morning freesheet Metro.e-Metro lets readers view a copy of the day’s Metro online, giving them the opportunity to instantly print, zoom and search for text, bookmark relevant pages and save a digital version of the newspaper to their computer for offline reading.Subscribers to e-Metro will receive… Continue reading Digital Version Of Metro Launches

Channel 4’s Big Brother pulled in nearly 3.3 million peak viewers last night, ahead of BBC One’s Colin Jackson – The Making of Me and ITV1’s Harley Street.The daily round-up of events from the Big Brother house, which saw Maysoon leaving and the housemates failing their weekly shopping task, gained an average 14.8% audience share… Continue reading Big Brother Tops BBC And ITV With 3.3 Million Viewers

BBC Worldwide has appointed Helen Kellie, formerly of the BBC, to the new position of director of marketing.Kellie will be responsible for creating a more consumer-facing international operation, building up BBC Worldwide’s marketing and audience research functions.Reporting directly to the chief executive John Smith, Kellie will also be expected to prioritise international marketing activity and… Continue reading BBC Worldwide Appoint New Marketing Director

Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to a new report from the Online Publishers Association (OPA). Additionally, “beyond-the-banner” forms of online advertising such as video, sponsorships and rich media also outpaced industry norms when placed on branded content sites. “It’s an… Continue reading Branded Content Sites Outscore Internet Industry Norms