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PricewaterhouseCoopers (PwC) have released their annual global advertising revenue forecast, estimating that global revenues will rise by an average of 6.6% a year by 2012, reaching to $2.2 trillion. These figures position the sector as outpacing GDP, which is forecast to increase by 5.7%. Advertising attached to watching videos on the internet and devices such… Continue reading Global Advertising Revenue To Reach $2.2 Trillion by 2012

Two more panellists have been confirmed for MediaTel’s Future of National Newspapers Seminar, which takes place on July 1 in Westminster.Rich Mead, assistant managing director of Metro Newspapers, will be providing a perspective on the continued growth of the free daily newspaper market.Alex DeGroote, analyst at Panmure Gordon, will provide an overview from a financial… Continue reading More Panellists Confirmed For The Future Of National Newspaper Seminar

Nielsen’s venture to track out-of-home viewing will finally kick-start this summer in the US, according to a report by MediaPost Publications.The system will provide data on viewing figures in bars, hotels and gyms – something which is previously unavailable and fails to get credit from advertisers.The national Nielsen Out-of-Home Report – a joint venture with… Continue reading Nielsen’s Out-Of-Home Viewing Data Service Starting In The US

New figures released today show that average daily users to ITV.com has doubled since the site’s re-launch in August last year, while video views on the sites have grown by 21% month-on-month since January, with 12 million playbacks in May alone.The recent Britain’s Got Talent hit programme attracted 6 million video views on ITV.com during… Continue reading Video Surge On ITV Re-Launched Sites

Virgin Radio owners Scottish Media Group have confirmed the sale of Virgin Radio to a consortium including The Times of India Group for £53 million by the end of June. The station will be renamed, in order to ensure there are no branding restrictions imposed by Sir Richard Branson which could affect the new owners… Continue reading Virgin Radio Sold

A new study from Solutions Research Group has found that an average American consumer aged 12 and older with internet access now spends 6.1 hours daily with video based entertainment, up from 4.6 hours in 1996. Of this 6.1 hours, 63.9% (nearly four hours per day) currently comes from traditional television, including live, DVR and… Continue reading Average American Consumer Spends 6.1 Hours With Video Each Day

A Department for Transport (DfT) review of its recommendations on C02 emissions in promotional literature is set to change car manufacturers current ad campaigns.EU law currently states that car manufacturers must include CO2 emission information on all promotional material, which the DfT previously defined as brochures, letters and material with significant textual content.However, the DfT… Continue reading Outdoor Car Ads Forced To Contain C02 Warnings

More than a third of TV homes in the Asia Pacific region will receive digital signals in 2013, up from just 13% at the end of 2007, according to new research from Informa Telecoms & Media. The 12th edition of Informa’s Asia Pacific TV report shows that China overtook Japan as the biggest digital market… Continue reading Digital TV To Grow In Asia Pacific Region

LinkedIn, the professional social networking site has secured an extra $53m (£27m), to fund its expansion plans in Europe, which takes the company’s value to $1bn. LinkedIn now has 23 million members worldwide, with the UK making up one million members and more than six million in Europe. It allows professionals to keep in touch… Continue reading LinkedIn Valued At More Than $1 Billion

Channel 4’s Big Brother has removed Alex from the house after she threatened fellow housemates with intimidation from her ‘gangster friends’ outside.Ofcom has received more than 1500 complaints about this series of Big Brother and has issued this notice on its website – “Ofcom is aware of viewer concerns and the issues raised by complainants.… Continue reading Big Brother’s Alex Kicked Out For Gangster Threats