More Industry News articles

BBC One’s New Tricks came miles ahead in the ratings war last night with a 35.6% audience share and more than 8.5 million peak viewers.The 9pm crime drama pulled in more than double the number of viewers to BBC Two’s Dragon’s Den or ITV1’s Police, Camera, Action!.The third episode in the series of Dragon’s Den… Continue reading New Tricks Slays Dragons With 8.5 Million Viewers

A new consumer study of mobile internet usage and attitudes has found that consumers’ most-wanted mobile activities include phone-optimised banking and travel planning. Conducted by the AKQA’s Research & Insights department in conjunction with dotMobi, the survey reveals key insights into the importance of a better mobile Web for consumers in the US and UK.… Continue reading New Study Examines Mobile Internet Usage And Attitudes

Top Up TV, the paid-for service available on Freeview, is to offer new customers Setanta Sports 1 for free for the 2008/2009 Barclays Premier League football season.New subscribers will get access to live Barclays Premier League Games, England World Cup qualifying games (and home friendlies), the Clydesdale Bank Premier League, Magners League rugby, US PGA… Continue reading Setanta Sports Free For New Top Up TV Subscribers

Thinkbox has commissioned an in-depth research study into the rapidly expanding phenomenon of online TV.The research aims to reveal exactly how consumers are using online TV services and how attitudes towards online TV compare with those towards linear, broadcast TV. The research is designed to provide fresh insight into how the online TV environment is… Continue reading Thinkbox To Examine Online TV

Mark Cranmer has been appointed chairman of JICIMS – the Joint Industry Committee for Internet Measurement Systems – in a move by the body to establish a single online measurement panel.JICIMS is currently searching for a research company that will become the sole supplier of an online measurement currency, similar to Barb for TV and… Continue reading Cranmer Appointed As Chairman Of JICIMS

Telegraph.co.uk has launched a new free version of its site on 3G and WAP-enabled phones, with updated news, sports and travel articles.The new site is set to include simplified navigation tools to make it easy to access lead stories, with images alongside the text and automatically updated breaking news stories.Telegraph.co.uk was previously available to mobile… Continue reading Telegraph Revamps Mobile Site

The latest ABCe results – to be released next week – are set to reveal that Nuts.co.uk has more than doubled its online audience during the past year, making it the fastest growing men’s lifestyle website in the UK.The ABCe Group Product Report is expected to unveil a figure of 1,398,243 unique users for Nuts.co.uk… Continue reading Nuts.co.uk Is The Fastest Growing Men’s Lifestyle Website

July saw the release of the IPA’s Q2 2008 Bellwether Report, with the third consecutive quarter of cuts and to the greatest extent since 2001. All sectors within marketing have suffered cuts, with the exception of the internet. However, even this market was not immune to the downturn with budgets only increasing by 6%, the… Continue reading INSIGHTanalysis: Media Healthcheck – July 2008

News International has cut the price of The Sun across the UK to 30p today.The move comes less than a month after the company increased the price of the paper in London and the south-east by 5p to 30p, following its 0.8% year on year increase in the latest ABC figures (see The Sun Ups… Continue reading The Sun Slashes Its Cover Price Across The UK

Royal Mail is launching a new direct mail campaign designed to heighten awareness of its range of DM campaign solutions.The mail pack, which will also have a dual function as a ‘leave behind’ for Royal Mail’s sales team, is designed as a ‘DM seedbox’.The variety of products and services are covered in a set of… Continue reading Royal Mail Promotes Media Portfolio Through New Campaign