Companies can significantly increase the effectiveness of their customer magazines by altering frequency, pagination and distribution methods, according to a new study from Royal Mail. To continue its support of the customer publishing industry, Royal Mail has worked with Association of Publishing Agencies (APA) and Millward Brown to analyse the impact of these three key… Continue reading New Research Looks At Increasing Customer Magazine Success
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The BBC has unveiled a new-look iPlayer which fully integrates radio and TV in one interface.The new-look service launches in beta today and will run alongside the existing iPlayer for the next few weeks.It allows audiences to choose to either listen again to BBC Radio from the last seven days, or listen live – while… Continue reading BBC Launches New-Look iPlayer
New figures released by comScore show that 27 million people in the UK watched more than 3.5 billion videos online in March this year.YouTube accounted for nearly half of all videos viewed online and 99% of the videos watched on Google sites, which topped the table as the most popular site to access online videos.Google… Continue reading 3.5 Billion Videos Viewed Online In March
A new report from eMarketer estimates that 60.5% of the UK population, or 36.8 million people, went online at least once per month in 2007. Of those, 30% – 11 million people – visited social network sites at least once per month. “The strong growth is an indicator of the level of interest consumers have… Continue reading 11m People In The UK Visited Social Network Sites In 2007
Ofcom has fined 30 radio stations within GCap Media’s One Network a total of £1.1 million for unfair conduct in a competition.This is the highest fine ever imposed by the regulator on a UK commercial radio company.Ofcom found that on a number of occasions the programme makers behind the ‘Secret Sound’ competition deliberately put to… Continue reading GCap Fined Record £1.1m
Consumers are confused about the digital switchover and are still buying analogue TV sets, according to a parliamentary committee report.The report said that although the switchover timetable is on track to be completed on time, the digital tick labelling scheme is a mystery to many sales staff and customers, while many people are still buying… Continue reading Consumers Confused About Digital Switchover
The Sunday Times is due to launch its new full-colour version on July 6, with a redesign across all sections of the paper excluding the Sunday Times magazine and the Culture magazine.It will feature a new masthead, new font and updated slogan – “The Sunday Times is my Sunday papers” to replace “The Sunday Times… Continue reading Sunday Times Set For Full-Colour Relaunch
Google has launched Ad Planner, a free research and media planning tool that connects advertisers and publishers.The service offers users information about sites that its target audiences are likely to visit, demographic details and related search options.Ad Planner has been specifically designed for media planners, with functions which enable them to create media plans and… Continue reading Google Launches Ad Planner
Ofcom has announced that David Currie will step down as chairman of the Ofcom board after Easter next year.Currie was named as the unaugural chairman in July 2002 – he has been instrumental in guiding Ofcom through its early development and establishing a strong reputation for the company within the communications sector.Before taking on the… Continue reading Ofcom Chairman Steps Down
Dennis publishing is set to launch a new online motoring magazine, iMotor, on July 17.iMotor will be emailed to readers free of charge every two weeks and will include TV content, photographs, articles, reviews and test drive videos.Dennis described its new digital magazine as: “TV-style entertainment, web-style topicality and magazine-style authority and depth.”The publishing company,… Continue reading Dennis To Launch New Online Driving Magazine
