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The final episode of Ricky Gervais’ comedy Extras drew 3.4 million adult viewers on average to BBC Two last night, taking a 16.5% audience share at 9pm.That Mitchell And Webb Look followed with 2.3 million, indicating an 11% viewing share. On at the same time, Ancient Rome: The Rise And Fall Of An Empire on… Continue reading Last Episode Of Extras Gets 3.4 Million

Channel 4 has said that it is in advanced talks to sell its subsidiary Ostrich Media, which runs the TV channel Quiz Call, according to a report in the Guardian.Interactive channels like Quiz Call are currently being investigated by Ofcom to see whether their programming should be reclassified as advertising.In addition, the Gambling Commission is… Continue reading Channel 4 Could Sell Quiz Channel Subsidiary

Yahoo! UK and Ireland has extended its relationship with Guardian Unlimited, with the two companies continuing a multi-year search and advertising deal.The deal, which began in 2002, will see the internet search engine extend the advertising revenue services it provides the Guardian’s network of websites, with a product called Hotspots that operates in a similar… Continue reading Yahoo! Extends Ad Deal With Guardian Unlimited

Global TV advertising clutter rose 16% from 2001 to 2005, according to new research from Initiative. Initiative says that ad clutter rose massively between 2001 and 2003 (11%), calmed in 2004 (1.8%) and rose again in 2005 (2.1%). Overall, this means that globally, television viewers now watch 65 more commercials a week (or nine more… Continue reading TV Advertising Clutter Grows 16% In Five Years

By the end of the year, Google is expected to command a 25% market share of online adspend, according to eMarketer. eMarketer says that Google will see its ad revenue soar to more than $4 billion by the end of the year, a number that matches the record ad spending of the entire industry during… Continue reading Google Could Command 25% Market Share Of Online Adspend

Reports are breaking that the new season of hit television drama series Lost have been poached from Channel 4 by Sky One in the UK, for an estimated £20 million.Channel 4 originally signed the series on a two-year deal in 2004 and has been in contract renewal negotiations with Buena Vista International Television for several… Continue reading Sky One Poaches Lost From Channel 4

Fidelity, a shareholder in Aegis, is considering blocking Vincent Bollore’s bid for two seats on the Aegis board, according to reports in the trade press. The news of Fidelity’s opposition to Bollores nominees follows reports in the French press that Aegis could contact the Takeover Panel concerning suspicions that Bollore is working with another investor,… Continue reading Fidelity Could Block Bollore’s Aegis Board Bid

Who Do You Think You Are?, which followed actor Jeremy Irons as he delved in to his genealogical past, proved popular for BBC One last night, gaining an average adult audience of 5.5 million.The programme took a 26.5% viewing share, making it by far the most watched show in the 9pm timeslot. Its nearest rival… Continue reading Family History Proves A Hit For BBC One

MediaTel Group’s sixth Media Question Time, held on Wednesday 1 November, promises to be a lively and informative evening, with top industry experts lined up for the debate.The event, held at RIBA, 66 Portland Place, London, W1, will be chaired by BBC media correspondent, Torin Douglas, a regular at MediaTel Group’s topical media seminars.This year’s… Continue reading MediaTel Group Hosts Sixth Media Question Time

BT’s forthcoming IPTV service, BT Vision, has signed three more video on-demand agreements to provide further content to the next-generation service.MTV, Paramount Comedy and Nickelodeon will provide content, giving BT Vision users on-demand access to titles such as Punk’d , Pimp My Ride, and Dirty Sanchez from MTV; SpongeBob Squarepants and Rugrats, and Comedy Central’s… Continue reading BT Vision Signs Further Content Partners