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BBC One has unveiled eight new on-screen idents today based around a circle concept. They use a new logo with a softer typeface, including a lower case “o”.The BBC moved away from the iconic globe image in 2002 (see BBC1 Unveils New Identity), but this new design is a step back towards the universally recognised… Continue reading BBC One Returns to Globe Influenced Idents

Emap2, the full service marketing communications team at Emap Advertising, has joined forces with the National Lottery to promote the new ‘Monthly Bonus’ scratchcard.The campaign, brokered by Brent Coulson at Emap˛, MPG and OMD, will launch at the beginning of October, running across Emap’s magazine, television, radio and online platforms.Targeting scratchcard players, the exclusive three-week… Continue reading Emap To Promote Lottery Scratchcard

ITV is attempting to acquire the cinema advertising business Pearl & Dean, which is being sold by SMG, according to reports in the press.ITV’s main competitor for the business is said to be Clear Channel, with private equity firms also interested in the iconic brand.ITV currently owns Carlton Screen Advertising which has 75% of the… Continue reading ITV Could Bid For Pearl & Dean

IPC Connect has announced a new partnership with Seven Publishing to launch a series of spin-off puzzle titles from the real life weekly, Pick Me Up.The first in the series, Pick Me Up Puzzles launches on October 26 and builds on the favourites from the Pick Me Up puzzle pages.The new monthly title is intended… Continue reading IPC To Launch Pick Me Up Puzzle Mag

The Newspaper Marketing Agency (NMA) has announced the world’s first commercial application of the groundbreaking “Brain Fingerprinting” technique, which allows the objective measurement of consumers’ response to advertising and its effectiveness.Working in partnership with Millward Brown, the NMA has commissioned Brainwave Science, a leading US neurological research company headed by Dr Lawrence Farwell, to conduct… Continue reading Neurological Research Into Newspaper Effectiveness

Virgin Radio Breakfast Show DJ Christian O’Connell has revealed the station’s ‘Big Star’ multi-platform promotion.The promotion focuses on a 20ft x 20ft Perspex Virgin Radio star, which is suspended high above Regent Street in London. The star is packed full with a secret amount of cash, and will remain there until a listener guesses the… Continue reading Virgin Radio Unveils ‘Big Star’ Promo

ITV is attempting to acquire the cinema advertising business Pearl & Dean, which is being sold by SMG, according to reports in the press. ITV’s main competitor for the business is said to be Clear Channel, with private equity firms also interested in the iconic brand. ITV currently owns Carlton Screen Advertising which has 75%… Continue reading ITV Could Bid For Pearl & Dean

The X Factor was Saturday night’s big winner for ITV1, pulling in an average of 7.5 million adult viewers in the 7.30pm timeslot.The programme, which saw the final rounds of auditions and the judges allocated their mentoring categories, took a 40.5% audience share, compared to the Lottery on BBC One, which took an almost 22%… Continue reading BBC One and ITV1 In Weekend Viewing Battle

Xfm has promoted Katie Torrie to the position of producer for the Richard Bacon Drivetime show, starting on Monday October 2.Torrie replaces Paul Raffaelli, who has been promoted to senior producer for Xfm working specifically on the Lauren Laverne Breakfast Show.Torrie has worked at Xfm for three years, beginning as a broadcast assistant on the… Continue reading Xfm Promotes Torrie

This year will be a watershed year for digital distribution of movies in Europe using open internet video-on-demand (VOD) technology, according to a new report from Screen Digest. The Broadband Digital Movies report forecasts that the first signs of recognisable growth in the market will appear in 2006-2007, with total consumer spending on European movie… Continue reading 2006 Watershed Year For Movie Downloads