Time Out Group has hired Graeme Tottle to the newly created role of commercial director of the listings guide’s sales operation, a post he recently filled for Emap men’s magazines.Tottle will oversee advertising for the London edition of Time Out and its website, as well as identifying cross-platform opportunities for clients.The newly created role will… Continue reading Time Out Hires Commercial Director
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Blipverts, 5-second adverts played after the news headlines and before the main news content, will run exclusively on Chrysalis Radio’s Galaxy Manchester, the first time the format has been used outside of London and on the Galaxy network.The blips, which will be supported by 30-second first-in-break airtime ads, have been created by Galaxy Radio and… Continue reading Blipvert Radio Ad Format Expands Out Of The Capital
BSkyB has suspended its Sky by broadband movie download service after pirates hacked the Microsoft supplied facility using software from FreeUse4WM.It is Microsoft’s Windows Media Data Rights Management software that has been compromised. Sky said: “We took this step as a precaution after Microsoft said it was working on an update to its Digital Rights… Continue reading Hackers Force BSkyB To Suspend Movie Download Service
Total media spend grew by 8% year on year for the second quarter of 2006, from £2.48 billion to £2.68 billion, according to new research from Thomson Intermedia and KPMG. However, TV adspend grew only 1%, despite this summer’s World Cup, and the report says that the outlook for the rest of the year remains… Continue reading Total Media Spend Increases For Q2 2006
The growth of Freeview and a strong BBC are to blame for ITV’s falling audience numbers, according to outgoing ITV chief executive Charles Allen, who was speaking at the Royal Television Society’s conference yesterday.“Freeview accounted for 75% of our decline,” said Allen, also attributing the performance of the BBC and the speedy growth of digital… Continue reading Freeview And Strong BBC To Blame For ITV’s Problems
Marketing services spending is expected to reach $455.72 billion by 2010, according to new research published by Veronis Suhler Stevenson (VSS). Spending on direct response media, event marketing and custom publishing is fuelling the growth says VSS. VSS says that total media and communications spending is forecast to rise 7.2% in 2006 to $961.9 billion,… Continue reading Strong Growth Forecast For Marketing Services Spending
The British public is willing to shell out more than £30 extra per year for the BBC licence fee, according to a government commissioned report, expected to be unveiled by the culture secretary at the Royal Television Society later today.Tessa Jowell revealed that the report, compiled by the Work Foundation from a survey of 7,000… Continue reading British Public Willing To Pay More For BBC Licence Fee
Ford Ennals, chief executive of Digital UK, is the final panellist to be confirmed for MediaTel Group’s ‘Future of TV’ seminar to be held in two week’s time.Ennals joined Digital UK in April 2005 having previously held senior positions in the private sector for major corporations with responsibility for marketing, customer service and change programmes.… Continue reading Final Panellist Confirmed for ‘Future of TV’ Seminar
The UK’s hottest online brands of the year have been revealed, with user generated content really making an impact.New research from Nielsen//NetRatings shows that the three fastest growing online brands in the UK all focus on technologies that allow users to define the content that their peers will look at online.Alongside Photobucket, the photo and… Continue reading Hottest Online Brands Of 2006 Revealed
TBG London, the digital marketing agency, has signed a deal with YourKindaTV, the online TV channel, to offer advertising before and after YourKindaTV’s broadcasts.This is the first advertising deal YourKindaTV has signed and is also the first time TBG has invested in ads of this kind.TGB will use the space to run ads for its… Continue reading Online TV Channel Unveils New Advertising Deal
