More Industry News articles

The top 200 brands in US measured media reached $24.73 million in the first half of 2006 following a 27.7% increase in media outlays on telecommunications brands, according to Advertising Age’s semiannual report. Advertising Age says that the strength of the top brands drove total US media spending of $72.98 billion, up 4.1% over first… Continue reading Telecommunications Dominates US Ad Spending

Interpublic Group, the holding company of agencies including Lowe Worldwide and McCann Erickson, could be planning a reshuffle of its media operations in order to bolster its offering to its clients. The reports claim Mark Rosenthal, current chief executive for media at Interpublic, may take up a less active role. As part of the overhaul,… Continue reading Interpublic Could Overhaul Media Operations

The Telegraph newspaper has hired the former MD of national brands at Emap Radio, Shaun Gregory, as development director for the Telegraph Media Group, overseeing new ventures in broadcasting, mobile and online.The move is widely expected to see the newspaper’s new multi-tasking newsroom (see Newspapers In Multi-Media Reshuffle) contribute bulletins to linear TV news programmes,… Continue reading Telegraph Could Expand To Linear TV Programming

Virgin Atlantic airline passengers will shortly view adverts with Pearl & Dean credits before every in-flight film, after the cinema advertising giant signed a deal with Spafax and Virgin Atlantic.Sky has already signed up as the first brand partner for the service in a deal running from December this year to February 2007.This deal should… Continue reading Pearl & Dean Signs Ad Deal With Virgin Atlantic

Strictly Come Dancing‘s results programme on BBC One on Saturday night gained more adult viewers on average than ITV1’s X Factor results show.The ballroom dancing comp’s second instalment of the evening managed an average of almost 6.5 million adult viewers (a 30.8% audience share), whilst the X Factor‘s 9pm show took almost 6.3 million (30.1%).… Continue reading Strictly Come Dancing And X Factor Go Head To Head

Mazda is launching a new advertising campaign which will rely solely on user generated content and will use no television ads for at least six months.The campaign will allow people to put together their own mini movies from clips and share them over the internet, either via email or on the Mazda website.This marks the… Continue reading Mazda Launches User Generated Movie Campaign

Two-thirds of internet users in the UK are not willing to pay for podcasts, according to a wide-ranging report on the digital habits of UK consumers, which is published today by Guardian Newspapers.The survey found that of the 29% of consumers who did not refuse outright to pay for podcasts, the most they were prepared… Continue reading UK Internet Users Won’t Pay For Podcasts

Daily Newspaper MarketThe nation’s daily newspapers saw their readership figures fall by almost 6% year on year for the six months from March to August this year.Only two daily titles saw their readership boosted in the period, with the Guardian adding marginally to its readership and the Independent‘s total being boosted by more than 8%.The… Continue reading NRS National Newspaper Round-Up: August 2006

Network based personal video recording (nPVR) could radically change pricing metrics, advertising, and content distribution on video networks, according to a new report from ABI Research. The report says that once nPVR is proven and content providers sign on, it will help to fuel the overall personal video recording (PVR) market, which it forecasts to… Continue reading Network PVR Could Fuel Overall PVR Market

Former Ofcom boss, Stephen Carter, has re-emerged as the frontrunner to take the top job at ITV.Carter, who was recently put on extended gardening leave (see Carter Stuck On Gardening Leave), is said to have his name at the top of the list for the role of chief executive at the broadcaster, which Charles Allen… Continue reading Carter Is Favourite For Top ITV Job