More Industry News articles

Ofcom will review the way it regulates the radio industry in order to address challenges facing the sector, with the potential for ownership rules to be adjusted and programming formats scrapped.Issues such as the lack of growth in advertising and the pressure on local stations from digital radio have forced the communications regulator to act.… Continue reading Ofcom To Review Radio Industry Regulation

Clear Channel Communications has been sold for $26.7 billion, to private equity firms Bain Capita and Thomas H Lee.Clear Channel Communication’s management team, led by founding family members and shareholders Mark and Randall Mays, will stay on the board.Last week it was rumoured that JCDecaux was on the verge of making a bid for Clear… Continue reading Clear Channel Communications Sold For $26.7 billion

Clear Channel Communications has been sold for $19 billion, to private equity firms Bain Capita and Thomas H Lee. Last week it was rumoured that JCDecaux was on the verge of making a bid for Clear Channel Outdoor, which would have seen it become the world’s largest outdoor advertising company, worth an estimated £12 billion… Continue reading Clear Channel Sold For $19 Billion

The owners of digital music players (DMPs) in the US represent an attractive audience for consumer electronics advertisers, according to new research from comScore Networks. ComScore says that 27% of all US internet users currently own one or more DMPs, with online DMP owners slightly more likely to be male (53%) and more than one… Continue reading Owners of Digital Music Players Have High Affinity For Online Shopping

A new study on product placement in the US from Nielsen Media Research has found that 57.5% of television viewers recognised a brand when viewing a product placement in combination with a commercial, as compared to 46.6% of those viewers exposed only to a commercial for that brand. Nielsen Media Research adds that the reinforcement… Continue reading US TV Ads Get 20% Boost In Brand Recognition From Product Placement

Most leading ad executives in the US expect a significant proportion of broadcast and cable TV ad dollars to shift to online video by 2010, with 33% predicting that switch will be between 10% and 19%, according to new research from the American Advertising Federation (AAF). In addition, 2007 budgets for online advertising are expected… Continue reading US TV Ad Dollars Expected To Shift Online

Internet advertising revenues reached an estimated new record of $4.2 billion for the third quarter of 2006 in the US, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). The 2006 third quarter revenues represent a 33% increase over $3.1 billion in Q3 2005 and a 2% increase over the… Continue reading US Online Ad Revenues Reach Estimated $4.2 Billion

Six major manufacturers have signed up to produce the Freeview Playback digital TV recorders, with some devices slipping into the market via Sony centres in time for Christmas, despite a delay to the product’s major marketing campaign.Alba, Humax, Sagem, Sharp, Sony, and TVonics have signed up to make the recorders, which will not be properly… Continue reading Freeview Playback To Be Widely Available By Next Summer

The internet will become the primary medium for the distribution of all content, according to the chairman of the IAB, Richard Eyre, who was speaking at the company’s Engage 2006 conference in London yesterday.“As we enter a phase where true convergence begins to take place, the internet will become the primary distribution for content,” he… Continue reading Internet To Become Primary Medium For Distribution Of All Content

Cadbury is to end its £10 million a year sponsorship deal with Coronation Street after 10 years, saying that it wants to look at new opportunities for the brand.According to reports in the trade press, Cadbury’s current two year deal with Coronation Street runs out at the end of 2007, although the confectionary giant has… Continue reading Cadbury To End Coronation Street Sponsorship Deal