More Industry News articles

The number of active internet users dropped slightly from May to June following growth between April and May, according to Nielsen//NetRatings. The decline, of about 750,000 users, was tracked by Nielsen//NetRatings across 10 countries. Decline was not universal though, with Brazil (1.14%); Italy (1.28%); Spain (1.13%); Switzerland (0.91%) and the U.S. (0.32%) all showing growth,… Continue reading Internet User Numbers Drop From May To June

Orange will this week introduce a new print campaign created by Fallon London to promote Orange Wednesdays, the award-winning cinema ticket promotion where Orange customers get two cinema tickets for the price of one to see any film every Wednesday.Orange said that although weekly engagement in the three-year programme is high, customers need to be… Continue reading Comic Strip Campaign For Orange

Yahoo! has had to delay plans to develop an enhanced search facility that would allow advertisers to target customers more accurately through search engine word analysis. Plans for the development of the function are now likely to be put on hold until Q4 after the company reported a Q2 net profit drop of 78% to… Continue reading Yahoo! Delays New Search Facility For Advertisers

Chief executive of Scottish Media Group, Andrew Flanagan, has left the company after ten years, with immediate effect.Current chief executive of SMG’s television business, Donald Emslie, will become acting chief executive while a replacement is found.Chris Masters, SMG chairman, said: “It has been a personal privilege to have worked with Andrew and, on behalf of… Continue reading SMG’s Chief Executive Quits

US Advertising spend in the first quarter of 2006 rose 5.6% over the same period last year, according to new research from Nielsen Media Research. Ad spend, which rose in almost all reported media, was led by internet, Spanish-Language TV and outdoor, while slight declines were felt in coupon, local newspaper and network radio. The… Continue reading US Ad Spend Rises 5.6% Year-On-Year

BBC One was the winner of last night’s ratings battle, with the premier episode of new drama Sorted beating Channel 4’s Big Brother at 9pm.The new programme, created by Shameless writer Danny Brocklehurst, follows the lives and times of a group of Manchester posties. The first episode landed the drama with a peak of 4.3… Continue reading New BBC One Drama Beats Big Brother

The BBC has announced far-reaching organisational changes following on from the Creative Future content strategy it launched last April.The reforms are built on the Creative Future vision that the best content should be made available on every platform at the audience’s convenience and they will simplify how programme ideas, both from in-house and independent producers,… Continue reading BBC Reorganises For Digital Future

Sony BRAVIA is offering free exclusive PlayStationPortable content to support their sequel to the ground-breaking ‘Balls’ ad.The collaboration will form part of a wider European digital marketing campaign surrounding the new ad for the brand’s range of market-leading, high definition LCD TVs.As part of the campaign, content will also be supplied to bloggers with Sony… Continue reading Exclusive BRAVIA Ad Content On PSP

Yahoo! has had to delay plans to develop an enhanced search facility that would allow advertisers to target customers more accurately through search engine word analysis.Plans for the development of the function are now likely to be put on hold until Q4 after the company reported a Q2 net profit drop of 78% to US… Continue reading Yahoo! Delays New Search Facility For Advertisers

IPC Media has signed a creative solutions deal with Nestle’s Nescafe Original brand worth more than half a million pounds.As part of the publisher’s Access All Areas initiative, the deal provides Nescafe with a range of unique advertorial franchises tailor made for each brand, which will run throughout August and September in some of the… Continue reading IPC Media Signs Major Deal With Nescafe