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Advertising agencies are increasingly looking to charge fees for their services as commission-based revenue takes a tumble, according to a new report from ISBA.ISBA, the representative body for UK advertisers, and the Advertising Research Consortium are set to launch their fourth ‘Paying for Advertising’ study, focusing on how the major advertisers are paying their creative… Continue reading Ad Agencies Look To Charging Fees For Services

A single online planning currency is one step closer thanks to the launch of a quarterly internet audience survey led by the Internet Advertising Bureau (IAB UK) in agreement with the National Readership Surveys Ltd (NRS).The survey, which will be implemented in the New Year, comes as a result of an ongoing collaboration between industry… Continue reading Online Planning Currency A Step Closer

David Brennan will take on the new role of research and strategy director at television marketing body Thinkbox.Brennan will start in September, leading a team of strategists and researchers to ensure the information and advice coming from the television body is authoritative and informative.Brennan has 25 years experience in media research, marketing and content development.… Continue reading Thinkbox Appoints Research And Strategy Director

One of Europe’s leading specialist music websites, NME.com, has signed a major deal with Sony Walkman to launch a competition to find new and unknown bands in Britain.The contest, known as the Walkman NME Breaking Bands competition, is part of NME.com’s 10th anniversary celebrations. Any band with access to the NME.com site will be able… Continue reading NME.com Launches Music Talent Quest With Sony Walkman

Advertising expenditure in the UK rose by 2.6% to nearly £19 billion in 2005 when measured at current prices (i.e. before accounting for inflation), according to newly released figures from the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA).After adjusting for inflation the rise means a 0.6% increase in real terms… Continue reading Advertising Expenditure Almost £19 Billion In 2005

UBC Media Group has reported revenue of £19.4m for the year to March 31, up 21.8%, with most of the growth coming from advertising revenues from networked programming, which rose 45.8% year-on-year to £11m. The company also announced a 13.9% increase in revenue from its digital software business and a 5.1% boost in its digital… Continue reading UBC Media Group Announces £19 Million Revenue

Flextech Television’s CEO, Malcolm Wall, has released an exclusive podcast on the company’s revamped website, flextech.co.uk, positioning himself as a media commentator.In the podcast, Wall will reveal his views on the importance of creating original content, PSB funding for Channel 4, the BBC licence fee and future broadcast modes.The podcast will be the first in… Continue reading Flextech Head Launches Media Commentating Podcast

Independent News & Media (INM) has forecast that its group advertising revenues will be up by over 3.5%, in its trading update for the six month period ending 30th June 2006. The trading report said that group revenue is expected to be ahead year-on-year by over 3%, with group circulation revenues forecast to be up… Continue reading INM Advertising Revenues Forecast To Grow

Celltick is to launch the world’s first idle-screen mobile marketing platform, LiveScreen Media, which will enable brands and operators to reach millions of mobile users simultaneously.LiveScreen Media delivers teaser messages directly onto the phone’s idle screen when the handset is not in use, and these ads can take the form of sponsored content, brand campaigns… Continue reading Idle Mobile Screens To Become Marketing Platform

Cartoon Network will make its first foray into bespoke broadband content with the imminent launch of its new paid-for broadband television service.SuperCartoonNetwork.co.uk will be launched by the end of the year, with the network’s parent company Turner Broadcasting Systems partnering with digital rights company Premium TV.The move sees Cartoon Network following the likes of the… Continue reading Cartoon Network To Move Into Broadband TV Market