More Industry News articles

Mark Chippendale will move to News International to head up advertising sales for the Sun and News of the World after less than a year at Yahoo!Chippendale will report to News group managing director Mike Anderson, the former managing director of The Evening Standard. Anderson is keen to push the NG brand across other media… Continue reading Chips Leaves Yahoo! For News International

A new audience measurement system that will enable the measurement of television viewing figures on the internet, mobile phones and even in bars, is being planned in the US by TV audience tracker Nielsen Media Research and sister company Netratings.The move could bring major changes to the television and advertising industries as people increasingly watch… Continue reading New System To Measure Out Of Home TV Viewing

Sky One will broadcast the first ever UK live music broadcast in high definition with a Robbie Williams concert in Leeds on 9 September.The broadcast will be shown simultaneously on Sky One in standard definition and Sky One HD for subscribers. Viewers of the concert in Roundhay Park will also be able to access interactive… Continue reading Sky One To Show First HD Live Music Broadcast

Global search advertising sales are expected to grow by an estimated 40% this year to $13.6 billion. By comparison, global brand ad sales are expected to be up 25% for the year, an increase of $11.7 billion, according to analysts at Piper Jaffray. However, Reprise Media have said that marketers are failing to embrace the… Continue reading Search Advertising Sales To Reach $13.6 Billion In 2006

Families with two telephone lines are 70% more likely to have broadband than those with only one, according to new research from Point Topic. The analysis also shows that Sky+ subscribers have 62% broadband penetration, while those people relying on terrestrial TV have only 26%. In addition, DSL is revealed as the most widely used… Continue reading Families With Two Telephone Lines 70% More Likely To Have Broadband

The England v Trinidad and Tobago match on ITV1 last night drew in a massive 14.5 million adult viewers (a 75% audience share) and averaged 9.9 million adults throughout the match (66% of all adult viewers).England’s hard fought win was easily the night’s big winner, with an hour long Eastenders the only other programme coming… Continue reading England Match Wins It For ITV1

Endemol, the production company behind Big Brother, has named Elias Rodriguez-Vina Cancio as its new chief executive officer and chairman, following last weeks resignation of Joaquim Agut Bonsfills. Tom Barnicoat, chief operating officer and a former head of Endemol’s UK operation, had been tipped to take on the role (see Endemol Chief Exec Quits Amid… Continue reading New CEO For Endemol

Some of the UK’s biggest television advertisers have called for an end to the CRR, saying it is in danger of destroying ITV.Procter & Gamble has called on Ofcom to consider the wider impact of the CRR, such as the exodus of advertising from ITV. Advertising revenues for the broadcaster are predicted to be down… Continue reading CRR May Destroy ITV Say Advertisers

Vincent Bolloré, chairman of Havas, has hinted that he may buy shares in Emap, saying that he is trying to build a significant force in media and communications the size of Publicis or WPP, according to The Times. Bolloré yesterday failed in his bid to win two seats on the Aegis board (see Bollore Fails… Continue reading Bollore Voices Interest In Emap

One in four online advertisers in the States will use ‘behavioural targeting’ by next year, according to a leading authority on the impact of the Internet and emerging consumer technologies on business. JupiterResearch, in the report titled “Effective Targeting”, says advertisers and agencies that have tested early online behavioural targeting services are yielding positive results.… Continue reading ‘Behavioural Targeting’ To Boom In US